Always-on tactics for contextual campaigns in 2022
For sustainable growth and revenue, both acquisition and retention are crucial. To meet the challenge of acquiring new customers and keeping them, marketers are turning to audience-first, data-driven tactics spanning the customer journey. This tactical guide unpacks steps marketers are taking to maximize acquisition and retention efforts with an always-on approach, focusing on understanding customers and prospects whenever they’re in the market. Download it to learn:
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Ukraine invasion exposes balancing act of brand responsibility in advertising
Wednesday, March 2, 2022
To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. March 02, 2022 Russia's war on Ukraine is forcing advertisers to think long
New report: The state of in-housing in 2022
Friday, February 18, 2022
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and,
Making sense of Google’s plan to limit tracking on Android
Friday, February 18, 2022
Google is bringing Privacy Sandbox to Android, here's what you need to know (and think about). February 18, 2022 Google often plays the role of good cop to Apple's bad cop when it comes to
Exclusive tools and analysis to keep you ahead
Thursday, February 17, 2022
Stay ahead of it all Subscribe to Digiday+ SUBSCRIBE What you can expect from a Digiday+ membership Exclusive Analysis Weekly briefings from top editors breaking down key trends, numbers to know and
‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back
Thursday, February 17, 2022
Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. February 17, 2022 Four weeks ago Future plc Inc turned off
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