How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon

Many media companies, for years, have been talking about trying to compete with the likes of Google and Meta for advertisers’ dollars. Those media and tech companies have remained set apart in terms of audience size to the amount of data they have from those audiences. However, Disney is among the few media companies actually in a position to narrow that gap, if not close it. Read more below.

• With 100 million household-level IDs across its properties, Disney is in the process of unifying its ad tech stack atop Hulu's ad server to take fuller advantage of its audience data.
• Stacker, a wire service that provides data-driven feature content to thousands of news outlets free of charge, is trying to help solve for content slumps.
• In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how news publishers are using TikTok to cover Russia's invasion of Ukraine.
• New industry entrant datafuelX believes it may have a data-usage angle that sets it apart from the crowd, particularly in the realm of TV currencies.
• Digiday caught up with Village Marketing founder and influencer marketing expert Vickie Segar to learn more about how it was acquired by WPP.