[SaaS Club] Failed SaaS to Potential Unicorn

Hey, this is Omer...

Here's a quick round-up of what's been going on:

🔦 Spotlight
Do you employ or pay workers in other countries? Even if you don't yet, you might soon. Remote work is the new norm and employees have more freedom than ever to move around. If you want to keep your best people you have to stay flexible.

Remote makes it easy for companies of ALL sizes to employ global teams. They take care of international payroll, benefits, taxes, and local compliance, so you can focus less on paperwork and more on growing your business.

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🎧 Podcast
We just published the latest episode of The SaaS Podcast:

310: From Failed SaaS Startup to Potential $1B Unicorn

In 2014, Khadim and his co-founder Vara launched a new SaaS business. In 8 years, they've grown their company to multiple 8-figures in ARR, hired over 600 employees, and they've raised $140 million in VC funding.

It sounds like another great Silicon Valley startup story, but it isn't. Both these founders were based in India.

Prior to founding their startup, they spent 3 years building another product that never really got traction. Both founders came from an engineering background, so they spent too much time trying to build a great product and not enough time talking to customers.

At one point, they realized that there was one feature in their product that their customers seemed to be most interested in. In fact, it wasn't even a product feature, but a tool they'd built to help their customers learn how to use their product.

So they decided to shut down the product they'd been working on for 3 years and instead focus on turning that tool into a product.

But this time they took a very different approach. They spent most of their time talking to customers and validating their idea. And they didn't start building the product until they'd made their first sale.

In this interview, Khadim shares his lessons on the mistakes they made in building their first product. And we dig into how they took a very different approach the second time with Whatfix, and how they've gone from zero to a company valued at over $600 million.

I hope you enjoy it.

Listen on the
web, your favorite podcast app, or in the private community.


📕 Book of the Week
This week's book recommendation is: "Stay Hungry Stay Foolish" by Rashmi Bansal and "The Hard Thing About Hard Things" by Ben Horowitz.


💬 Join the Community
Want to join a community of early-stage SaaS founders and entrepreneurs? You can now join the SaaS Club community for free!

Join the community


😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.





























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