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[SaaS Club] How 3 First-Time Founders Built an 8-Figure SaaS Business

In 2013, Benn and his co-founders Derek and Josh were working for the same company where they had built an internal tool to help them do their jobs.
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Hey, this is Omer...

Here's a quick round-up of what's been going on:
🔦 Spotlight
Do you employ or pay workers in other countries? Even if you don't yet, you might soon. Remote work is the new norm and employees have more freedom than ever to move around. If you want to keep your best people you have to stay flexible.

Remote makes it easy for companies of ALL sizes to employ global teams. They take care of international payroll, benefits, taxes, and local compliance, so you can focus less on paperwork and more on growing your business.

See why top global companies like GitLab and Loom trust Remote to manage and pay their international teams. Whether you want to hire one person or 100, Remote makes it easy.

Get started at Remote.com by signing up for a free account and use promo code saas50 to get a 50% discount for 3 months for your first employee.
🎧 Podcast
We just published the latest episode of The SaaS Podcast:

307: Mode: How 3 First-Time Founders Built an 8-Figure SaaS
In 2013, Benn and his co-founders Derek and Josh were working for the same company where they had built an internal tool to help them do their jobs.

They discovered that a lot of companies were building similar tools and figured that there might be an opportunity for them to launch a startup.

In the last 8 years, they've grown Mode into an 8-figure SaaS business, with over 150 employees, and have raised $81M in funding.

In this episode, I talk to Benn about:
  • How they got started and acquired early customers while overcoming the challenge of all three of them being first-time founders.
  • The struggles they faced with positioning a product that didn't fit well into any existing product categories, and often confused customers.
  • How the founders learned to overcome 'analysis paralysis' and make faster decisions without continuously second-guessing themselves.
  • How they use content marketing to attract new customers and create engaging and shareable content for a topic that's pretty dry.
  • And we talk about lessons Benn has learned about the best ways for founders to stay motivated so they can get through the hard times.

I hope you enjoy it.

Listen on the web, your favorite podcast app, or in the private community.
📕 Book of the Week
This week's book recommendation (from Benn) is "Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race"
💬 Join the Community
Want to join a community of early-stage SaaS founders and entrepreneurs? You can now join the SaaS Club community for free!
Join the community for free

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.

























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