[SaaS Club] How 3 First-Time Founders Built an 8-Figure SaaS Business

In 2013, Benn and his co-founders Derek and Josh were working for the same company where they had built an internal tool to help them do their jobs.
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Hey, this is Omer...

Here's a quick round-up of what's been going on:

🔦 Spotlight
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🎧 Podcast
We just published the latest episode of The SaaS Podcast:

307: Mode: How 3 First-Time Founders Built an 8-Figure SaaS
In 2013, Benn and his co-founders Derek and Josh were working for the same company where they had built an internal tool to help them do their jobs.

They discovered that a lot of companies were building similar tools and figured that there might be an opportunity for them to launch a startup.

In the last 8 years, they've grown Mode into an 8-figure SaaS business, with over 150 employees, and have raised $81M in funding.

In this episode, I talk to Benn about:
  • How they got started and acquired early customers while overcoming the challenge of all three of them being first-time founders.
  • The struggles they faced with positioning a product that didn't fit well into any existing product categories, and often confused customers.
  • How the founders learned to overcome 'analysis paralysis' and make faster decisions without continuously second-guessing themselves.
  • How they use content marketing to attract new customers and create engaging and shareable content for a topic that's pretty dry.
  • And we talk about lessons Benn has learned about the best ways for founders to stay motivated so they can get through the hard times.

I hope you enjoy it.

Listen on the
web, your favorite podcast app, or in the private community.


📕 Book of the Week
This week's book recommendation (from Benn) is "Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race"


💬 Join the Community
Want to join a community of early-stage SaaS founders and entrepreneurs? You can now join the SaaS Club community for free!
Join the community for free


😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.





























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