MARCH 4, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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ICYMI: Last Call for CEX Early Bird Rates

Last chance for early bird pricing for the Creator Economy Expo!

Ticket prices go up at 9p.m. EDT tonight so register NOW.

p.s. - The speaker lineup is amazing (really).

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In this issue:

• Full Tilt: Taxing Creators​
• Stan: Vegan Joy​
• Please Complete This Survey on the State of Content Creators​

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If you’re in the U.S., you likely fall into one of two categories: 1. I’ve already filed my 2021 income taxes and am getting ready to pay my first quarter estimated tax payments. or 2. I’ve got plenty of time to file. The deadline isn’t until April 18 this year.

Either way, we’ve put together some tax-related tips for creators who are growing a content business. And since we’re not tax experts, consult with a professional.

Crypto, NFTs, and social tokens: The IRS is interested in these and if you give, receive, sell, or trade them, you should be, too. Here are a few salient points from Next Advisor:

• Buying virtual currency with U.S. dollars and keeping it within the exchange where you purchased it or transferring to a personal wallet doesn’t mean you’ll owe taxes at the end of the year.
• Taxpayers who receive virtual currency as payment for goods or services must include the fair market value as of the date received in calculating their gross incomes.
• Professional creators who mint NFTs are treated differently than hobby creators who do. Hobbyists usually pay capital gains taxes on those sales, while professionals would treat it as ordinary income.

Track your activity, particularly the price when received/bought. Expect the IRS to expand its guidance as it learns more about the sector. If you do airdrops or social tokens, pay attention to the news. And consult with a tax professional if any of this applies to you.

Payments from brands: You need to report any money received for sponsored content, advertising, or other brand deals. If it’s over $600, the company should have sent you a 1099-NEC form to file with your income tax return. But if they didn’t, you still should calculate and report the income.

You also must include any product- or service-related compensation. For example, if you received a “free” trip to Puerto Rico to write a series of travel articles, the value of the trip is considered income and must be reported. If the product or service is worth less than $100, you don’t need to report it.

Revenue on third-party platforms: Make money on a platform? Check to see if the platform already withheld your taxes (like YouTube) or expects you to pay directly (like TikTok).

– Ann Gynn

​Read all about this, deductions, and see if you’re a hobbyist or business.

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Entrepreneur: Tabitha Brown

Tilt: Vegan take on feeding the soul

Scene: TikTok (4.9M) YouTube (720K) Facebook (2.7M) Instagram (4M) Twitter (239.K)

Snack Bites:

• Tabitha’s gregarious take on Whole Foods’ vegan BLT earned 1M views in a week.
• She created multiple weekly video series with her and her family on Facebook.
• The New York Times bestseller list included Tabitha’s book: Feeding The Soul (Because That’s My Business).

​Why We’re a Stan: Tabitha found early success with a video review, but she retained that audience and added more by focusing on her vegan-driven content and eventually expanding her content to encompass joyful living.

– Shameyka McCalman

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Caught on … The Tilt News on LinkedIn​

How much time do you spend creating content every week?

• Less than 1 hour: 4%
• 1-5 hours: 39%
• 6-10 hours: 17%
• 11+ hours: 39%

(23 votes)

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• ​The Buy Before Build Exercise (Content Inc.)
• ​TikTok Goes Ted Talk (This Old Marketing)
• ​The Most Influential People in the NFT Space (Small Business Trends)
• ​Keep Your Small Business Competitive With the 3E Strategy (Entrepreneur)
• ​20 Top Metrics Tracked by CEOs of Enterprise Software Startups (Venture Beat)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Shameyka McCalman, and Don Borger.

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