FEBRUARY 25, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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In this issue:

• Full Tilt: Stop Slipping Time​
• Stan: Bright YouTube​
• ​Refer This Newsletter to Another Creator (and Earn $TILT Coin)​

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I know it. You know it. One of the biggest struggles is trying to manage your time or lack thereof. And yet, freedom and a flexible schedule are two of the most important reasons to become a content entrepreneur.

So, before you create the content, create a plan, set a schedule, and stick to it. Here’s some help on how to do that which is never easy:

​Create a content calendar, so you know when topics are going to be covered and the timeline for creating them. This alone can save you time and relieve stress. Every great content entrepreneur knows what’s planned to be published in the next two weeks and has a great idea of what will be published in the next two months.

Budget your time for your content business. Do you need to create content 50% of the time to keep consistency in your content? Then do it. However, keep in mind that the average content entrepreneur spends only about 30% to 40% of their time on content creation. The rest is spent running and growing the business.

Create a schedule for the week. This schedule should align with your content calendar. It should also include time to complete business activities to keep your content business running.

Plan your day according to the freedom and independence you want as a content creator. Need to drop the kids off at school? Then plan to check emails, catch up on Twitter, read your newsletters, and finish other smaller tasks that can be completed in short bursts during this time. Save your more focused content for later in the day when you have long uninterrupted stretches of time.

Create to-accomplish lists. Use it each day. In fact, writing it the day before can be a great mind dump. Prioritize the items into urgent, important, and not important. This organization ensures you focus your attention to get the most important items done the next day.

Use tools and technology to help with your scheduling and content calendar. It can be something as easy (and free), such as Google Sheets and Google Calendar, Calendly, or TidyCal.

– Marc Maxhimer

Get help on batching your tasks, finding your productive time, limiting distractions, and more in this article.​
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Creators Helping Creators

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Join us in May for the first-ever Creator Economy Expo! Register today to save $100 (ticket prices will go up next week). Be sure to check out the impressive speaker list and agenda.

​Register today.​

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Entrepreneur: Patricia Bright

Tilt: Beauty and fashion

Scene: YouTube (2.86M)

Snack Bite: Patricia’s video prowess led to her hosting an original YouTube series If I Could Tell You Just One Thing, featuring powerful women in a variety of industries.

​Why We’re a Stan: Patricia juggled her financial and content creator careers until her YouTube audience grew to enable her to earn a living on the platform.

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Caught on … LinkedIn​

Budget aside, how likely are you to attend a work-related, in-person event with 500 people in the next few months?

• Bring it on: 41%
• Definitely consider it: 26%
• Doubtful: 26%
• Sorry, not a chance: 7%

Total votes: 27

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• ​What Content Creators Can Learn From the Video Game Crash of 1983 (Content Inc.)
• ​Special Episode on Web3: Media, Marketing and the Metaverse (This Old Marketing)
• ​Small Businesses Still Struggling Financially, Fed Survey Finds (Fox Business)
• ​Stacy Abrams and Lara Hodgson on Starting and Scaling a Small Business – podcast and transcript (HBR)
• ​10 Small Business Marketing Strategies That Actually Work (Entrepreneur)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Marc Maxhimer, Shameyka McCalman, Kimmy Gustafson, and Don Borger.

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