How OKCupid's head of marketing shaped the brand's messaging with thoughtful leadership
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Virtual event: Success with creative refresh for CTV
Thursday, March 10, 2022
To drive video and CTV campaign performance, marketing teams are prioritizing creative refresh — creating multiple variations of different ad units, informed by and updated based on consumer engagement
Virtual event: Discover new marketing innovations
Tuesday, March 8, 2022
With a transformative year ahead, marketers need to unlock as many possibilities and solutions as they can to best seize the opportunities. And in a world that's more digital now than ever before,
How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era
Tuesday, March 8, 2022
Mark Garner's job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he's charged with doing deals to distribute the
'Misinformation on TikTok is a whole different beast': How publishers are tackling the Ukraine-Russia war disinformation problem on TikTok
Monday, March 7, 2022
Falsified videos and propaganda is circulating social media, but publishers have to take a specific approach on TikTok to try and combat this issue. March 07, 2022 Misinformation ricochets around the
Why podcast agencies are warning about the move to dynamically-inserted ads
Friday, March 4, 2022
The adoption of dynamically-inserted podcast ads, especially the ones not read by a podcast host ,could spell the end of the “magic” of the medium. March 04, 2022 There's no question dynamically-
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