How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era

Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming.
March 08, 2022

Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. Read more below.

  • Listen to our interview with Garner.
  • Businesses have announced they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia. You can already feel the ripple effects in ad land. Read more in this Digiday+ Marketing Briefing.
  • Throughout the gaming and esports space, female creators and creators of color have long had to navigate the prejudices and preconceptions of both their viewers and potential sponsors. More in the latest from our Confessions series.

From our sister site, WorkLife:

  • With no legacy hybrid-working blueprint to fall back on, there's likely to be a messy period where different organizations try on various forms of hybrid before seeing which will actually suit their business and staff needs. Here are some of the things employers should have in their playbook.
Other things to know about
  • Join us in Palm Springs on April 5-7 at the Digiday Media Buying Summit for opportunities to connect with leaders from HP, Omnicom Media Group, and PMG.
  • Download this guide to learn the tactics marketers are utilizing in their brand-building efforts to transform perceptions, build consideration and impact revenue. Sponsored by Meta.
  • Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by Resonate.

Top Stories
Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming.

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Businesses have announced they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia.

Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities.

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Throughout the gaming and esports space, female creators and creators of color have long had to navigate the prejudices and preconceptions of both their viewers and potential sponsors. 

Download this new report to learn what brands and agencies have achieved since the summer of 2020, when the industry directed focused attention to DE&I.

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Falsified videos and propaganda is circulating social media, but publishers have to take a specific approach on TikTok to try and combat this issue.

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Join this webinar on March 24 at 2 p.m. EST to learn how brands are strategizing creative refreshes to drive CTV performance in 2022.

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Publishers like CNN, Quartz, The Post and The Times can use newsletters geared towards an international audience to grow readership and subscribers.

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Though it remains largely a regional business today, high-school sports media coverage and advertising feels like it’s at a point where college sports was 20 years ago.

Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming.
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