Why podcast agencies are warning about the move to dynamically-inserted ads
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Advertisers pivot, pause campaigns and setting up for climate change coverage
Thursday, March 3, 2022
Exclusive analysis when it's needed most. Subscribe to Digiday+ for less than $1 a day annually SUBSCRIBE Digiday's latest coverage Marketing Briefing: 'The situation is ever-evolving':
How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon
Thursday, March 3, 2022
With 100 million household-level IDs across its properties, Disney is in the process of unifying its ad tech stack atop Hulu's ad server to take fuller advantage of its audience data. March 03,
Always-on tactics for contextual campaigns in 2022
Wednesday, March 2, 2022
For sustainable growth and revenue, both acquisition and retention are crucial. To meet the challenge of acquiring new customers and keeping them, marketers are turning to audience-first, data-driven
Ukraine invasion exposes balancing act of brand responsibility in advertising
Wednesday, March 2, 2022
To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. March 02, 2022 Russia's war on Ukraine is forcing advertisers to think long
New report: The state of in-housing in 2022
Friday, February 18, 2022
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and,
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