Ad tech comes under the microscope as marketers evolve their media mix
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How OKCupid's head of marketing shaped the brand's messaging with thoughtful leadership
Thursday, March 10, 2022
OkCupid's global marketing director embodies inclusivity. That has translated well for the international dating platform's messaging. March 09, 2022 Sonia Oblitey is a lift-as-you-climb kind of
Virtual event: Success with creative refresh for CTV
Thursday, March 10, 2022
To drive video and CTV campaign performance, marketing teams are prioritizing creative refresh — creating multiple variations of different ad units, informed by and updated based on consumer engagement
Virtual event: Discover new marketing innovations
Tuesday, March 8, 2022
With a transformative year ahead, marketers need to unlock as many possibilities and solutions as they can to best seize the opportunities. And in a world that's more digital now than ever before,
How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era
Tuesday, March 8, 2022
Mark Garner's job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he's charged with doing deals to distribute the
'Misinformation on TikTok is a whole different beast': How publishers are tackling the Ukraine-Russia war disinformation problem on TikTok
Monday, March 7, 2022
Falsified videos and propaganda is circulating social media, but publishers have to take a specific approach on TikTok to try and combat this issue. March 07, 2022 Misinformation ricochets around the
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