10 February, 2022

• Grab your seat and hear from 4 marketing execs on 2022's top marketing trends—and how to prepare for them.

• I’m excited to host a panel on Feb. 16th where 3 email experts will be sharing how they put personalization to work.

• Speaking of personalization, is segmentation the same thing as personalization? Find out on the blog.

• Adding to Apple Mail Privacy Protection-inflated opens is Gmail’s prefetching of images. Get the ins and outs—and understand the impact.

Recently found in my browsing history

• Had a good chuckle over this piece from Ann Handley about gating content. To gate, or not to gate? That is the question.

• Ever wonder what the next generation (Gen Z) wants in their emails? Forbes tells all.

• Sage words from Aly Blenkin on the transition from designing to leadership and back. Whether you’re currently an individual contributor or a manager, this piece is worth the read.

• “Documentation” is a term many shudder to hear. But it’s such a critical piece of growing and scaling. Love Zapier’s best practices for documentation.

Put me down for peanut butter blossoms