Guide to Calls-To-Actions

As most marketers know, identifying the best call-to-action (CTA) for your email campaign can be quite the challenge. It’s a delicate balance between the right copy and design, knowing your audience, and understanding your business goals. Creating a formula that works—and converts—takes time and practice.

We’ve compiled a list of tips and tricks for copy, design, and more that will improve email engagement and performance. Check out our Guide to CTAs.

Maria Coleman
Senior Content Marketing Manager

Pop quiz:
What percentage of email marketers currently use an email design system?

13%
47%
28%
58%

Scroll to the bottom for the answer.

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It's a team effort

Hi everyone! I’m Maria, this week’s host.

I’m new(ish) to the Litmus team and could not be more excited to be here! I’m in the trenches with all things content. I come from over 10+ years in digital marketing and love seeing how email complements—well, everything!

We have some amazing opportunities on our team but they won’t last long! Check out details here.

illustration of a video with animated hearts over it

Answer: It's D! 58% currently use a design system or set of email guidelines according to our State of Email report.

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Made with using Litmus

Creating calls-to-action that convert, when-where-how of countdown timers, and more

Guide to Calls-To-Actions

A few of my favorite bookmarks

It's a team effort

Hi everyone! I’m Maria, this week’s host.

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