Email Design Trends That Will Boost Your Efforts in 2022

The word is definitely out—email is a fruitful channel. In 2021, email send volumes increased by 10 billion (compared to 2020). And 2022 is set to top this. Getting messages heard, whilst balancing business goals and subscriber needs is getting harder.

As more is expected of email, it’s important for designers to draw influence from a number of sources to help level up their creative efforts. Visual design trends popular in graphic and web design, the user-centered principles and production efficiencies of UX design, along with incoming marketing trends are places we can look to help boost our efforts in 2022.

Join our discussion next week alongside Matt Helbig (Really Good Emails) and Sam Beddoes (Action Rocket) as we run through what we expect to see this year and share examples of brands putting these predictions to use in some truly stunning ways.

Lily Worth (she/her)
Senior Email Designer

Relevant content and personalization continue to trend as subscribers seek authentic experiences. Take a look at the best ways brands leveraged live email in 2021.
From empathetic and relevant messaging to personalized experiences and creative trends—we’re feeling inspired by the emails that landed in our inboxes in January.
Discover the importance of authentic engagement, customer experience, and other hotly-tipped marketing trends in our expert panel with LinkedIn, Epsilon, and Hub International.
Wondering how to turn casual window shoppers into customers? Learn how with these 3 browse abandonment emails.

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Trendy inspiration from around the web

Behance rounded up the top 10 visual design trends for 2022. My personal favorite is #5—Riso Print Style.
Storytelling, along with personalized and creative scroll experiences are a few of the things we can leverage from what’s tipped to trend in UX design.
Here are 5 more eye-watering trends set to visually shape 2022. (Can we make these work in the inbox?)

Some sweet follows

@rezzz on twitter: Best email resources for creators: Photos - @unsplash; Testing - @litmusapp; Provider - @ConvertKit; @Referrals - @SparkLoopHQ; Proofreading - @Grammarly; Verification - @NeverBounce; Inspiration - @reallygoodemail; Creative Marketing - @VeryGoodCopy. What would you add?

Hi there, Lily here

Since starting at Litmus in 2019, I have been studying the impact of design trends in email—something my art teachers would be proud of as I wasn’t the most focused student back in the day. I would love to know: Which trends do you plan to leverage in your email campaigns this year?

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Email design predictions, 50+ live email examples, our favorite emails in January, and more

Email Design Trends That Will Boost Your Efforts in 2022

Trendy inspiration from around the web

Some sweet follows

Hi there, Lily here

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