MARCH 11, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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WE ARE GIVING AWAY MORE $TILT COIN*

How? Just refer 5 new subscribers to The Tilt between now and midnight EDT, March 17. On top of your normal $5 $TILT coin subscriber referral, you’ll receive a $50 $TILT coin bonus. AND you get a chance at one of our four Big Bonuses ($250 $TILT coin). That's right, refer five new subscribers and you could get $325 USD in $TILT!

Share to win!

Your unique link: https://www.thetilt.com?rh_ref=1c5f8ff0

Or share via Twitter, LinkedIn, Facebook, or email.

*Giveaway not available in all countries.

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In this issue:

• Full Tilt: Lessons of a Social Token Launch​
• Stan: A Fashionable Business​
• Please Complete This Survey on the State of Content Creators​

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On March 10, 2021, $TILT coin, the official social token of The Tilt, launched. It was five months in the making. In October 2020, I went down the proverbial rabbit hole of social tokens, trying to wrap my arms around this phenomenon.

What was the big deal? The answer, I realized, is the power of the token – the idea that a creator with scarce assets can build and at the same time give property rights to their audience or community. We surely had to take the social token business model for a spin.

$TILT coin launched as an idea (we didn’t have the newsletter yet) on the Rally platform, valued at around 30 cents. Now, the social token has grown into the very fabric of what we do. As of today, we have 1,800 coin holders with a current value of around $23 USD per coin. Our token has consistently been in the top five of Rally creator tokens, and currently sits at the top position.

Have we been perfect with our social token launch? Not even close. But we’ve done better than most. I’ve found $TILT coin holders are our super fans. They feel part of the process. They believe they have a real stake in the success of The Tilt (and myself) – and they do.

Here’s more of what we’ve learned:

Define the benefits for token holders: It took a few weeks, but we were able to find and communicate a clear benefits plan for token holders to communicate. You can find the plan here.

Simply put, depending on the number of $TILT tokens a person holds, they are eligible for weekly token giveaways and access to special channels in our Discord community. Those with at least 20 tokens get VIP benefits, including 50% discounts on anything we offer and access to The Tilt team (including me).

Integrate the token with sales: Having your own currency comes with a lot of responsibility. In other words, your token holders need multiple ways to use it.

At The Tilt, we have worked hard to incorporate $TILT coin as a payment option for our offerings. This includes our merchandise, educational courses, events like Creator Economy Expo, and even things like an autographed book from yours truly. In addition, sponsors also may choose to use $TILT instead of US dollars or other fiat currency.

Let the community earn tokens: This is the area I’ve talked about to more Rally token creators than anything else. From day one, we integrated our primary content product – the newsletter – with the token.

First, all subscribers to The Tilt get $5 USD worth $TILT coin. Second, all subscribers have a personalized referral link included at the bottom of every newsletter. Every time a new subscriber comes through their referral link, they get an additional $5 USD in $TILT coin. We pay these earned subscriber and referral rewards every Friday.

In addition to the newsletter rewards, we pay guest authors in $TILT coin for articles published on our site.

What’s next: I wish it were easy enough to stop there and let the process work. Not a chance. Every day we are looking for more $TILT coin benefits and more ways $TILT holders can use the token. That’s our task for the next 365 days.

– Joe Pulizzi

Do you have ideas on how to make $TILT coin more beneficial? Reply to this email and share with us!

Get the full $TILT coin birthday story.

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Entrepreneur: Wisdom Kaye

Tilt: Self-expression fashion

Scene: TikTok (7.9M), Twitter (320.7K)

Snack Bites:

• Vogue labeled him “TikTok’s best-dressed guy”
• Started as niche of ’70s clothing with a modern twist
• Hit big on Twitter before landing strongly on TikTok
• Ideas and inspiration come from comments on his posts

Why We’re a Stan: Wisdom Kaye’s passion for self-expression through clothing was the catalyst for the creation of his widely known TikTok, leading to major fashion collaborations and a modeling contract with IMG.

– Shameyka McCalman

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Caught on … Twitter​

“Owning a business is 90% learning on the job.” – The Convoy

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• ​Try Changing the Marketing Conversation (Content Inc.)
• ​Disney's New Streaming Mistake (This Old Marketing)
• ​Money Management Tips for Small Business Owners (CommuniCart)
• ​You Don’t Need Anyone’s Approval to Launch (Entrepreneur)
• ​International Women’s Day and Small Businesses: What’s Changed in 30 Years? (USA Today)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Shameyka McCalman, and Don Borger.

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