The advertiser exodus from Russia is going to get awkward

Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done. It’s fairly straightforward to stop ads, but not for the money that paid for them. There are all sorts of agreements in place that are legally binding even at times of war — force majeure clauses won’t cut it. Needless to say, recent conversations between advertisers, agencies and media owners on the matter have been tense. Read more below.

• Advertisers are scrambling to create new media strategies for an uncertain era.
• One of the foremost obstacles to TV network owners reorienting their businesses around streaming instead of traditional TV is giving up the revenue they receive from pay-TV providers that pay to carry their channels.
• This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront. More in this Digiday+ Media Buying Briefing.
• The apparel brand has tweaked its approach to influencer marketing, opting for longer-term partnerships with creators over a one-off, pay-per-post model.
• Fandom's first-party data platform FanDNA captures contextual information from its audience as well as insights from surveys of community members.
• How the Financial Times got to one million digital subscribers.

From our sister site, WorkLife:

• ‘My role changed drastically overnight’: Ukraine HR execs share what they’re doing on the frontline.