Exploding Topics - ET: March 15th 2022

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Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Decodable Readers

Decodable readers are books designed to help children practice letter-sound patterns.

For example, First Little Readers is a popular series of decodable readers.

First Little Readers’ most popular books package generates an estimated $11K/month on Amazon (AMZscout).

What's next:
Decodable readers are part of the digital phonics instruction meta trend.

Examples of trending digital phonics programs include:

MultiLit is a program developed by Macquarie University that aims to help children with reading difficulties.

Sounds-Write is a synthetics phonics program aimed at children of ages 4 to 10.

Little Learners Love Literacy provides various products (decodable readers, games, apps, etc.) dedicated to teaching phonics to young children.

Topic #2

Userlytics

Userlytics is a remote user testing platform.

Specifically, it’s designed to help companies run user experience studies such as usability tests, diary studies, tree testing, and card sorting.

The startup has hit $3M in annual revenue from over 1,000 customers, including Google, Microsoft and Philips.

What's next:
Userlytics is part of the UX research platforms meta trend.

The software testing services industry is worth $6 billion.

There are approximately 1,900 businesses in this space.

Over the next 5 years the industry is expected to experience an annual growth rate of 5.2%, taking the industry to $7.8 billion.

Respondent, Appquality and ObservePoint are examples of growing UX research platforms.

Topic #3

Ashwagandha Gummies

Searches for “ashwagandha gummies” have increased by 5500% over the past two years.

Ashwagandha gummies are a type of dietary supplement designed to reduce stress and improve sleep.

The current leader in the space (Goli Nutrition) is estimated to bring in $148K in monthly sales from their ashwagandha gummies on Amazon alone.

61% of US consumers report being very open to using products that include ashwagandha (right behind probiotics at 62%).

What's next:
Ashwagandha gummies are part of the Gummified Health meta trend.

Examples of fast-growing brands across this space include:

Highline Wellness: DTC CBD brand with 9 different types of gummies, including night gummies and energy gummies.

HUM Nutrition: Beauty supplement brand with gummies for hair growth and skin health. Their ashwagandha gummies are formulated with L-Theanine. The LA-based startup has raised $20M in funding.

Havasu Nutrition: The company is estimated to sell 20,700 units on Amazon per month of their best-selling supplement (elderberry gummies).

Topic #4

Cambivo

Cambivo is a DTC fitness gear startup.

The startup sells 38 products including exercise (resistance bands and yoga mats) and rehab (knee braces, compression socks, etc.) SKUs.

Cambivo’s flagship product, a knee brace, generates an estimated $166K/month on Amazon (AMZscout).

Another popular Cambivo product, a wide yoga mat, generates around $29K/month on Amazon.

What's next:
Cambivo is part of the DTC sporting goods meta trend.

The DTC segment of the sport and outdoor industry is projected to increase by more than 20% in the next 5 years.

And the number of people that use ecommerce for their sporting goods purchases is forecast to increase to $1.3B by 2025.

China will account for the largest share of this segment (approximately 53% of the global market share).

The New and Improved Exploding Topics Pro
Launches Tomorrow

We first launched Exploding Topics Pro 18 months ago. 3,000+ entrepreneurs and investors have signed up so far.

(Including leading brands like Unilever, Deloitte, Penguin Random House, Shopify, Goldman Sachs, and Norwest Venture Partners.)

Needless to say, we’ve made hundreds of upgrades and improvements to the product since launch.

And tomorrow (March 16th), we’re officially announcing the new and improved Exploding Topics Pro.

This improved version of the product includes:

Earlier access to trending topics: Our updated trend-spotting technology can now identify trends up to a year before they take off.
Expanded trends database: Comprehensive database of 11k+ emerging trends, updated daily.
Trend search: Search and track growing trends (includes country-level data).
Instant Trend Alerts: Be the first to know when a new trend is about to take off.
API Access: Access our growing index of exclusive trends, proprietary metrics, and more.

We’ll send you the full details about the new and improved Exploding Topics Pro tomorrow.

Talk to you then.

We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: March 15th 2022

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