95% of your market is not looking to buy

Older messages

Weeks where decades happen

Thursday, March 10, 2022

I have 4 updates for you this week. 1. On my mind "There are decades where nothing happens, and there are weeks where decades happen." Posting about marketing just doesn't seem important

Execution or else

Thursday, February 24, 2022

I have 5 updates for you this week. 1. On my mind More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do. Later when I checked in: they

Small brands punch harder

Thursday, February 17, 2022

I have 5 updates for you this week. 1. On my mind Small brands need to be 2-3x better than established, big brands - just to compete. Goes for B2B software as well as social media influencers. Gary V

Only 5% of B2B buyers are ready to buy

Thursday, February 3, 2022

I have 5 updates for you this week. 1. On my mind If B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. - Mimi Turner B2B marketers tend to focus

Spent $4,372 on FB ads so you don't have to

Thursday, January 27, 2022

Welcome to the first part of CXL Growth Notes. Our goal is to create actionable content that will allow you to learn along and apply the lessons in your next growth project. In this case study, I'

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