[SaaS Club] SaaS Growth Metrics 101: CAC, LTV, Retention and Churn

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🎧 Podcast

We just published the latest episode of The SaaS Podcast:

313: SaaS Growth Metrics 101: CAC, LTV, Retention and Churn

Paul Orlando is the founder of Startups Unplugged where he's building internal incubator and accelerator programs around the world.

He's also a Professor of Entrepreneurship at the University of Southern California (USC), and he's the author of "Growth Units: Learn to Calculate Customer Acquisition Cost, Lifetime Value, and Why Businesses Behave the Way They Do."

This episode is a crash course to help you understand and calculate your customer acquisition cost, lifetime value, retention, and churn (including negative churn and why that's a great goal for your SaaS business).

We cover the common mistakes that founders make when working with these metrics and share some best practices to help you be more successful.

By the end of this episode, you should have more confidence in understanding those metrics and how to use them to help you drive business growth.

I hope you enjoy it.

Listen on the web, your favorite podcast app, or in the private community.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.

[SaaS Club] SaaS Growth Metrics 101: CAC, LTV, Retention and Churn

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