The Steal Club - 2 underused ways to grow your audience

Hello everyone!

Last week was an eventful one. Hooks that Hook launched on Monday, but the week prior was full of me rushing to build it up. 

The launch went well (over $1,000 in pre-sales) and I'm very happy with how it turned out in general!

(As a reminder, you still get 10$ off or being a club member).

But now, let's get to today's issue! 

Today, I want to share two underused strategies for audience growth.

Growth strategies that work for everyone else will work for you as well.

But as everyone is doing similar things, I'm sure you'd agree with me that the efficiency can be lower.

My former boss told me (back when I had a job): 

“To get different results, you need to do different things”.

These are the “different things” you can do to grow your audience:

I used to be envious of people who started building an audience at the same time, or even before me, and then managed to outgrow me.

This way of thinking is flawed because it’s purely based on vanity metrics (followers).

Then, something clicked.

These people were not my competition. They were an inspiration.

I could see what they were doing right, and replicate it for my own content (This was actually the seed of the Steal Club).

Or even better, I could collaborate with them.

So I did. And that's when my growth started to pick up.

Let me give you a few examples of what I mean:

Guest threads

A couple of months back I tweeted this:

To what Shaan Puri replied, “I have, works pretty well”.

So I went into a rabbit hole looking for those threads. And found this one:

I absolutely LOVE this. It’s a win-win situation:

• Shaan gets valuable content for his account
• Sieva gets exposure and his content to resonate with more people

This tactic is nothing new. It has been done for a long time on blogs and newsletters, but I've never seen it on Twitter.

It's a perfect example of the "growth mindset" I mentioned earlier.

Cross-collabs between creators & platforms

A collab between two creators recently caught my eye. Alex and Books & Janis Ozolins in this case.

They both cross-posted on Twitter and Instagram. Alex wrote the thread and Janis provided his awesome visuals to make it pop.

As you can see, the thread did quite well 👇

• Alex gets content that his audience is not used to getting (visuals)
• Janis gets his content to be seen by more people and more followers on both platforms

Again, win-win.

There's plenty of 'bread' (as the kids say) for everyone.

The $$$ is abundant. The attention too.

There’s no reason to compete among us. You will level up as a creator by adopting this "growth mindset."

I want to test something. 

This is a club right? (the steal club 🕵️‍♂️), and clubs are social. 

I want to give you, the reader, the power to decide what should I write next.

Vote below on the option that's more appealing to you (simply click):

• 🗺️ My world dominance plan (for this newsletter)
• 👨‍🏫 The most important lesson in content creation
• 💰 How I made 1000$ in 8h pre-selling a product

Thanks! Now let's keep going with today's email.

As far as I know, Jack Butcher coined the term "permissionless.".

In essence, it all boils down to this:

Permissionless approaches use the internet as a way for you to get what you want without asking for permission. 

Stealing directly from Jack’s playbook:

“Think someone could be doing a better job of x? Don’t tell them, show them.”

Here is an example that will help you understand:

Sachin Ramjee is a visual designer. He had one skill (compress dense information into easy-to-understand infographics), but no way to show it.

Until he decided to “permissionlessly steal” someone else’s content and make an infographic out of it.

That someone was Sahil Bloom. Who interacted and shared the content.

Sachin gained several hundred followers as a result of the viral thread. 

Since then, he has been doing this with other creators (and succeeding at it) until he built an audience of 23k.

Sachin probably did not ask Sahil's permission. 

He simply added value to what already exists.

You can apply this to yourself by:

• Finding something of value made by someone else
• Adding more value on top of that (visuals, summarizing, a remix...)
• Tagging the person and making sure he/she sees it

Worst case scenario, you add a valuable piece of content to your portfolio.

Best case, you get tons of exposure, more eyeballs on your content, and a powerful connection.

What’s there to lose?

That's it for today! Hopefully you found it valuable. Let me know by voting below!

As a reminder, you get access to a lifetime discount on Hooks that Hook simply for being a Steal Club member (10$ off).

See you next week!

Alex Llull

Thief Master

The Steal Club

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