hi.

Last week we started talking about Pinterest.

This week, we'll go a little more in depth of who's using the platform, how they use it, and how to create a Pinterest strategy.

Let's go.

Pinterest users 📌

Think of Pinterest as a digital vision board.

Instead of flipping through magazines and catalogues and cutting out photos that appeal to you, Pinterest is a digital catalogue of web links that users have saved to their own individual boards.

At its core, Pinterest is a planning tool.

People head to Pinterest to plan ideas for weddings, parties, home makeovers, wardrobe - anything they want to create and buy in the future.

It's the perfect place to be found.

So, who's scrolling Pinterest?

• Women make up 60% of their global audience
• Male users and Gen Z are increasing 40% year over year
• 45% of people in the U.S. with household incomes $100k+ are on Pinterest

How people use Pinterest 📍

As mentioned, Pinterest is a planning tool.

Some people have a project in mind that they need inspiration for.

But some also use Pinterest as a form of entertainment and create boards such as Dream Home.

Whether people are planning a project or pinning a fantasy, 80% of weekly pinners have discovered a new brand or product.

Pinterest is like a visual search engine.

People might not have the words they are searching for, but they'll know what they want when they see it.

Your Pinterest strategy

If you're ready to get rolling on Pinterest, here are some tips to get you started:

• Pin consistently, multiple times per day (spaced out)
• Schedule your pins (Tailwind is one scheduling tool)
• Write keyword-rich titles and descriptions
• Design your visual to the appropriate size and overlay text

​Buffer goes more in-depth with some useful Pinterest tips.​

👉 Stay tuned for next week, when we look into the crystal ball of Pinterest to see what trends they predict for the year.

Stay fresh,
Robert

P.S. Check out this link to learn how to get started using Pinterest for business.​

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