bonjour.

The past few weeks, we've talked about Pinterest and how it can be a useful social media marketing strategy for you.

But just like everything else, Pinterest changes and trends come and go.

Let's take a look at some of their predictions.

👉 Tip: Download this Pinterest Predicts report to get a full understanding of what's trending and even phrases users are using to search.

beauty

Pinterest is a highly visual content curation platform, so it makes sense that beauty is a top category they pay attention to.

💄 Here are some top-trending beauty searches on Pinterest:

• tooth gem
• pedicure with rhinestones
• crystal eye makeup
• shaved head dye designs
• galaxy nail art
• space buns natural hair

These searches reveal a trend toward less conventional and mainstream fashion styles.

If your brand is marketed toward an alternative beauty audience, Pinterest is the place to be.

home

🏡 Home decor and architecture is another historically popular category on Pinterest.

Here are searches with explosive growth in home:

• crystal room
• biophillic architecture
• curved kitchen island ideas
• floral ceiling

This trend reveals a desire to further connect humans to nature, and emphasizes emotional wellbeing.

And what better place to seek wellbeing than the safety and comfort of home.

Products and services designed to improve health and wellness can capitalize on this trend.

These are just a few examples of what trends Pinterest is seeing this year.

📣 To get a full understanding of what to expect from Pinterest, download their report. ​

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Stay fresh,
Robert

​P.S. To learn about top brands who are using Pinterest to grow, check out this article. ​

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