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Introducing Digiday Media's Future of TV Week
Monday, March 14, 2022
From CTV to gaming and everything in between, advertisers can now reach audiences on more screens than ever. For brand and agency leaders, it means a new set of measurement, platform and buying
The advertiser exodus from Russia is going to get awkward
Monday, March 14, 2022
Advertisers are scrambling to create new media strategies for an uncertain era. March 14, 2022 Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done.
'My preference is in-person': As SXSW returns to Austin, marketers and agency execs get back to in-person networking
Friday, March 11, 2022
The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. March 11, 2022 Marketers and agency execs are once again making
Misinformation on TikTok and the emergence of streaming’s dual-revenue stream
Thursday, March 10, 2022
In this week's Media Briefing, available exclusively to Digiday+ members, senior media editor Tim Peterson and media editor Kayleigh Barber look at how news publishers are using TikTok to cover
Ad tech comes under the microscope as marketers evolve their media mix
Thursday, March 10, 2022
Marketers hope to solve the 'mind-numbing complexity' of ad tech but transparency is a tough nut to crack. March 10, 2022 Marketers are attempting to take back control of their online
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