ON THIS DAY IN 1506...

Pope Julius laid the first stone of St Peter's Basilica in the Vatican City. What stones are you laying to build a better future?
Let us know in the Goals Channel.

IN THIS WEEK'S EDITION:

• A guide to setting SEO goals that actually drive action.
• What happened last week: Young Blood.
• Events this week coming.
• Community Spotlight.

A GUIDE TO SETTING SEO GOALS THAT ACTUALLY DRIVE ACTION

Sometimes SEO feels like this elusive concept, especially to clients. Here's how you can set yourself up to win:

1. Communicate expectations from day 1.

Don't set random goals based on what "sounds good." Look back at historical data and set predictive projections you have a chance of hitting. Remember to create measurable KPI's.

2. Avoid getting caught up purely in vanity metrics.

Us marketers love that #1 rank on Google! But would high converting pages and driving quantified traffic to your clients site be more impactful? Perhaps.

3. Use Google's EAT guidelines.

"Expertise, authority & relevance." - Your strategy must consider this.

Ask yourself, does this content:

• Act as a comprehensive resource within the targeted industry?

• Establish the author & site as credible?

• Keep up to date within the current industry landscape?

WHAT HAPPENED LAST WEEK: YOUNG BLOOD

Kickoff

For the Furlough weekly kick off this week the focus was on young entrepreneurs. Furlough has a healthy crowd of eager young entrepreneurs not only looking for advice but providing it as well. We focused in on young entrepreneurs & marketers and how to grow a shopify store from scratch

Startup Booster - Marketplac3

The biggest pains of websites like UpWork or Fiverr is that it's difficult to judge the quality of the talent available, reviews are unreliable and it’s hard to find people you trust, leading to employers being stuck paying top dollar for mediocre talent. The Marketplac3 DAO aims to increase transparency with the availability to use your wallet as a resume with a gold standard validation and vetting process with the option to still operate under a web2 format.

Remote Speed Networking

This week’s remote networking session was our best yet! We had over 25 people join including some old friends (shout out Kingsley who is a NY based photographer) and some new friends, warm welcome to Priscilla who is a stylist and filmmaker!

Brand Spotlight - Kings of Neon

With the North American branch being headed up by our own Gensen Gisborne, you know we had to have Kings of Neon in for a Brand Spotlight. Originally an Australian brand, KoN has HUGE potential to break into the North American market if they can stay focused and hone the overall marketing strategy.

Brand Spotlight - Myochondria

Myochondria is an at home red light therapy brand headed by Nick Coetzee. These products help improve sleep, improve recovery, and tackle a variety of wellness issues. The main recommendation here was to focus on making speed and SEO improvements to the current website before going hard on recapturing interested customers and a guerrilla social media marketing campaign.

EVENTS THIS WEEK COMING

Kickoff

Start your week off right! Join the Furlough team kick-off at 2 pm EST to get the roadmap for your upcoming week. Meet accountability partners that’ll hold you to your goals.

Startup Booster

Do you know what it takes for a Startup to become a successful business? Come check out this week's Startup Booster with Audit Your Store (a tool built to boost your conversion rate & increase your revenue).

Mastermind

Ask anyone that’s reached the highest levels of success, they couldn't have done it alone. Check out this week's Mastermind session hosted by Joe Casanova, to gain the insights you need to move the needle forward.

Brand Spotlight

Are you a digital marketer? Come check out this week's Brand Spotlight sessions for a chance to listen in on some of the communities professionals as they provide value to brands.

COMMUNITY SPOTLIGHT

Have you met Blake?
Spearheading SEO at our brand audits, Blake knows exactly how to explain strategy and help brands without overwhelming them with confusing rhetoric.

The facts:

• Agency owner & SEO contentant for 5+ years.
• Specialises in Ecommerce, Local and Enterprise SEO.
• Ranked 100+ Websites over his time.
• Ranked #1 for "MBA Online" in 4 months.

​If you need some SEO advice or want to get into the space, definitely reach out to him over on our Discord!​

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