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[SaaS Club] Getting to $100M ARR by falling in love with a problem

Hey, this is Omer...

Here's a quick round-up of what's been going on:
🎧 Podcast
We just published the latest episode of The SaaS Podcast:

314: Getting to $100M ARR by Falling in Love with a Problem

In 2001, Alfonso and his partners started a UX research consultancy in Spain. But doing research in a physical lab was slow, manual, and expensive.

After several years of doing UX research that way, they decided that they'd build a tool to help them automate the process and become more efficient.

And the tool, once it was built, helped them run the consultancy better.

Only when a client asked if they could use the tool to conduct their own user research did Alfonso and his partners realize that there was an opportunity for them to become a product business.

In this interview, we share:

How they transitioned from a consultancy to a SaaS company

Some of the struggles they faced in finding customers'

How they have gone from a humble start as a consultancy in Spain to a SaaS business doing almost $100M in ARRand has raised $136M.


I hope you enjoy it.

Listen on the web, on your favorite podcast app, or in the private community.
📕 Books of the Week
This week's book recommendations are:

"Don't Make Me Think: A Common Sense Approach to Web Usability"
by Steve Krug

"Good to Great: Why Some Companies Make the Leap and Others Don't"
by Jim Collins
💬 Join the Community
Want to join a community of early-stage SaaS founders and entrepreneurs? You can now join the SaaS Club community for free!

Join the community

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.

























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