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2/2/2022
16 : 4
Feb. 2 - Google's ad revenue surges as retail bets pay off | Timberland steps out with experiential game
Timberland steps out with experiential game exploring its history; Olympics present multiple challenges for marketers beyond COVID; Captain Morgan unveils smart punch bowl in time for Super Bowl; More
2/1/2022
16 : 4
Feb. 1 - Frito-Lay remixes Salt-N-Pepa's 'Push It' | The path forward for fashion's sustainable future
The path forward for fashion's sustainable future may be affordability; Folgers tunes in classic rock to try to perk up brand; Accenture Interactive again bets on agency heavyweights to boost
1/31/2022
16 : 14
Jan. 31 - McDonald's metaverse Lunar New Year | Michelob Ultra unveils streetwear line
Michelob Ultra unveils streetwear line to reflect growing wellness strategy; What's next for advertisers as Google changes course again on cookie alternatives; Michelin gamifies teen driver safety
1/29/2022
18 : 14
Weekender: Campaign Trail: How Coke gives its 130-year-old logo contemporary flair
Signup | Forward Marketing Dive Weekender Jan. 29, 2022 | A roundup of this week's most read stories YouGov BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US
1/28/2022
16 : 14
Jan. 28 - What's next as Google changes course again on cookies | How Coke keeps it logo contemporary
Campaign Trail: How Coke gives its 130-year-old logo contemporary flair; Apple's services segment hits record $19.5B as company shakes up mobile advertising; Instacart rolls out shoppable brand
1/27/2022
16 : 4
Jan. 27 - Bud Light hypes first zero-carb beer with NFT drop | Dove film highlights hair discrimination
Dove highlights hair discrimination in latest purpose-driven effort; Agency M&A outlook: Change is coming; Hugo Boss shifts gears with major rebranding; What a raft of CPG rebrands portend for
1/26/2022
16 : 14
Jan. 26 - What CPG rebrands signal for marketer priorities in 2022 | M&M's puts iconic albums on packaging
M&M's celebrates iconic albums in packaging play following controversial rebrand; Can retailers grab more CPG ad dollars without repeating digital media's mistakes?; Data marketing spend
1/25/2022
16 : 24
Jan. 25 - Unilever realigns focus on product categories | Can retailers grab more CPG ad dollars with media networks?
Can retailers grab more CPG ad dollars without repeating digital media's mistakes?; Miller Lite skirts Super Bowl ad block with metaverse bar; QR codes promise ad interactivity boost with growth of
1/24/2022
16 : 14
Jan. 24 - NBCU ads blend Winter Olympics, 'Jurassic World' | Patrón debuts first NFT
Patrón turns to a DTC spirits marketplace to release its first NFT; NBCUniversal deepens TikTok ties around uncertain Winter Olympics; Twitter users tire of 'sea of same' from brands, report
1/22/2022
18 : 14
Weekender: Anheuser-Busch updates logo to match forward-looking brand purpose
Signup | Forward Marketing Dive Weekender Jan. 22, 2022 | A roundup of this week's most read stories #paid BROUGHT TO YOU BY — #paid The new way to scale influencer marketing in 2022 Find the
1/21/2022
16 : 14
Jan. 21 - Acura's racing anime series | Taco Bell crowdsources ad ideas on Twitter
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad; Top trends that will shape media strategy in 2022; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily
1/20/2022
16 : 14
Jan. 20 - M&M's new look spotlights inclusivity | Pepsi gathers Super Bowl Halftime Show all-stars
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer; Coca-Cola refreshes can designs to highlight flavor portfolio; As events again go virtual, marketing takeaways from a timely
1/19/2022
16 : 14
Jan. 19 - Anheuser-Busch refreshes logo | Oscar Mayer's 'bologna-inspired' face mask
Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care; As events again go virtual, marketing takeaways from a timely metaverse activation; TV tops in video for reaching
1/18/2022
16 : 34
Jan. 18 - Can restaurant marketers get digital right in 2022? | Walmart signals metaverse interest
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs; Marriott seeks TikTok creators to drive content around loyalty program; SmileDirectClub's strategy for TikTok
1/15/2022
18 : 14
Weekender: Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'
Signup | Forward Marketing Dive Weekender Jan. 15, 2022 | A roundup of this week's most read stories Prezzee BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of
1/14/2022
16 : 14
Jan. 14 - Progressive inks esports naming rights deal | Dole riffs on 'Hold My Beer' meme
Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'; Mobile ad spend lept 23% in 2021, on track to hit $350B this year; The long and short of it: understanding
1/13/2022
16 : 14
Jan. 13 - Campbell's teams with experiential toy brand | NBCUniversal names iSpot.tv a preferred measurement partner
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup; Expect jagged growth of media consumption as saturation point nears; Starbucks commits to a more diverse supply chain
1/13/2022
15 : 30
Jan. 12 - Gap tries on creator-made NFTs | Twitter invests in Aleph Group to bolster digital ad expertise
Twitter invests in Aleph Group to support digital ad expertise globally; Why agency account reviews are set to continue their rapid pace in 2022; Looking ahead: 9 trends that will steer marketing in
1/11/2022
16 : 14
Jan. 11 - 9 trends to steer marketing in 2022 | Avocados from Mexico preps tech-forward return to Super Bowl
Avocados from Mexico fuses branding, performance marketing for Super Bowl return; Cancel culture: Trouble for brands or just noise?; Discovery invests in OpenAP to accelerate growth of advanced TV;
1/10/2022
16 : 4
Jan. 10 - T-Mobile buys ride-share ad network | Social commerce growth races ahead of e-commerce
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts; Cameo poised for bigger role in brands' 2022 social strategy; Super Bowl LVI: Tracking every ad View online | Signup |