Jan. 14 - Progressive inks esports naming rights deal | Dole riffs on 'Hold My Beer' meme

 
 

Daily Dive

Jan.​ 14,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish a newsletter on Monday, Jan. 17, in recognition of Martin Luther King Jr. Day.

As you settle in for the holiday weekend, dive into the trends that will steer marketing in 2022 and check out our Super Bowl ad tracker for updates on the big game's commercials.

Marketing Dive will return to your inbox on Tuesday, Jan. 18. As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Jan. 13 - Campbell's teams with experiential toy brand | NBCUniversal names iSpot.tv a preferred measurement partner

Thursday, January 13, 2022

NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup; Expect jagged growth of media consumption as saturation point nears; Starbucks commits to a more diverse supply chain

Jan. 12 - Gap tries on creator-made NFTs | Twitter invests in Aleph Group to bolster digital ad expertise

Thursday, January 13, 2022

Twitter invests in Aleph Group to support digital ad expertise globally; Why agency account reviews are set to continue their rapid pace in 2022; Looking ahead: 9 trends that will steer marketing in

Jan. 11 - 9 trends to steer marketing in 2022 | Avocados from Mexico preps tech-forward return to Super Bowl

Tuesday, January 11, 2022

Avocados from Mexico fuses branding, performance marketing for Super Bowl return; Cancel culture: Trouble for brands or just noise?; Discovery invests in OpenAP to accelerate growth of advanced TV;

Jan. 10 - T-Mobile buys ride-share ad network | Social commerce growth races ahead of e-commerce

Monday, January 10, 2022

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts; Cameo poised for bigger role in brands' 2022 social strategy; Super Bowl LVI: Tracking every ad View online | Signup |

Weekender: Best Buy launches in-house media company

Saturday, January 8, 2022

Signup | Forward Marketing Dive Weekender Jan.​ 8,​ 2022 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future

Jan 18: Achievable aims: NeoGames buys Aspire

Tuesday, January 18, 2022

NeoGames buys Aspire Global, 888 trading update, Truist sports-betting survey, Ontario tax objections, +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Resending: Facebook groups are just Fools Gold for marketers 🤯

Tuesday, January 18, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

🎓 When big discounts backfire

Tuesday, January 18, 2022

Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it's difficult to verify your product's quality before buying it. ‌ ‌ ‌ ‌ ‌

🌱 Chile’s Climate Constitution

Tuesday, January 18, 2022

Why are Chileans coming together to write a new constitution? Find out (and lots more) in today's edition Happy Tuesday… Congrats we made it through Blue Monday, supposedly the saddest day of the

TV licence fee frozen as future remains in doubt

Tuesday, January 18, 2022

.... and Amazon shelves ban on UK Visa credit cards View this email in your browser 18th January 2022 Bite-sized business news from the UK and beyond Good morning Congratulations on surviving Blue

UK wages war on encryption

Tuesday, January 18, 2022

Also in today's edition: A US giant forays into India, Cambodia goes China-lite, a German multinational gets into trouble, and Indians get cryptoconned ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Harry's Newsletter #062 — A fresh start

Monday, January 17, 2022

Hey — Harry again. First up — Thank you for so many lovely messages about Copywriting Examples. Second up — I'm changing the newsletter format ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facebook groups are just Fools Gold for marketers 🤯

Monday, January 17, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

⚡ MC - People increasingly trust people over corporations

Monday, January 17, 2022

View in browser Welcome to today's edition! Let's get right to it. People increasingly trust people over corporations Consumers are increasingly trusting people over traditional corporations.

How to get more eyes on your Facebook posts...

Monday, January 17, 2022

You're halfway through January, Reader. How are your 2022 biz resolutions doing so far? Here are a couple of resources that might help you knock them out of the park. In today's edition: FB