Messages
9/29/2021
15 : 24
Sept. 29 - Unilever eyes social commerce with new startup program | TikTok debuts brand safety, measurement tools
TikTok entices advertisers with brand safety, ad measurement and commerce push; C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content; IPG adopts analytics tool to measure TV,
9/28/2021
15 : 4
Sept. 28 - Can influencer confidence translate to sales? | Miller Lite's gold rings reward fan reunions
Miller Lite forges luxury ring collection that rewards football fans for reuniting; US advertising rebound intensifies, on pace to grow 23%, Magna says; Twitch makes first record label partnership with
9/27/2021
15 : 24
Sept. 27 - Crown Royal 3D-prints world for canned cocktails | Apple privacy changes hike e-commerce ad prices
Apple's privacy changes drive up ad prices for e-commerce marketers; DirecTV's digital comic morphs Serena Williams into Wonder Woman; Campaign Trail: AmEx eyes small-business owners in
9/25/2021
18 : 14
Weekender: Campaign Trail: AmEx eyes small-business owners in whimsical new push
Signup | Forward Marketing Dive Weekender Sept. 25, 2021 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt The Guide to Contextual Advertising Discover how
9/24/2021
15 : 4
Sept. 24 - AmEx's pop-up desks target on-the-go SMB owners | Behr, Spotify tap Katy Perry for music visualization
Behr lets Spotify users visualize music with help from Katy Perry; Albertsons links with Pinterest to drive e-commerce sales; Will agencies reconsider real estate as return-to-office timeline remains
9/23/2021
15 : 34
Sept. 23 - Carl's Jr., Hardee's serve Adult Swim meals | Agencies scrutinize real estate investments
Will agencies reconsider real estate as return-to-office timeline remains unclear?; P&G's Pritchard calls out Sisyphean challenges around improving measurement; Albertsons jumps into
9/22/2021
15 : 24
Sept. 22 - P&G's Pritchard calls out Sisyphean measurement challenges | Busch hosts outdoor co-working space
Busch takes remote work outdoors with TreeWork space; Roku unveils Shopify integration in quest to secure more SMB ad dollars; Starburst promotes self-care with All Pink 30-day challenge calendar;
9/21/2021
15 : 14
Sept. 21 - Subway sees sales lift after brand refresh | Burger King's matured NFT strategy
Burger King's NFT strategy matures beyond stunts toward real engagement; Omnicom creates bespoke agency for Mercedes-Benz; How the Kansas City Chiefs flip fandom into social engagement; Gatorade
9/20/2021
15 : 24
Sept. 20 - The KC Chiefs' surprising social prowess | Degree presses fitness industry
Degree presses fitness industry as 81% of disabled people feel left out; Lexus spins original song, music video inspired by vehicle experiences; Gatorade recruits student-athlete creators for TikTok
9/18/2021
18 : 14
Weekender: Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line
Signup | Forward Marketing Dive Weekender Sept. 18, 2021 | A roundup of this week's most read stories SEMrush BROUGHT TO YOU BY — SEMrush Real-time SEO Writing Assistant Upload your copy, enter
9/17/2021
15 : 4
Sept. 17 - Wonderful Pistachios links with Twitch star | Neutrogena's first TikTok campaign debunks skin myths
Neutrogena debunks skincare myths in first TikTok campaign; Why Planet Fitness went from 16 agencies to one with new AOR Publicis; Honest Co. taps Amazon veteran as new digital chief View online |
9/16/2021
15 : 34
Sept. 16 - Why Planet Fitness went bespoke with Publicis | Just 38% of consumers familiar with 'metaverse'
Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds; Brand loyalty is eroding under supply chain and price pressures, survey finds; As NFL kicks off
9/15/2021
15 : 24
Sept. 15 - Marketers exercise cautious optimism amid NFL kickoff | State Farm mascot cameos in NBA 2K22
State Farm's mascot debuts as first branded character in NBA 2K22; 'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches; Pepsi breaks down
9/14/2021
15 : 14
Sept. 14 - Olay takes on algorithms behind beauty bias | Taco Bell tests Taco Lover's Pass
Taco Bell tests Taco Lover's Pass 1 year after rewards program launch; Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders; Shoppers returning to their
9/13/2021
15 : 14
Sept. 13 - Pacsun promotes gender-neutral line with TikTok microinfluencers | Pepsi reimagines 'Grease' for retro soda flavors
Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors; Lulus airs original song designed to spur TikTok dance challenge; Campaign Trail: Samsung virtually embeds Charli XCX
9/11/2021
18 : 4
Weekender: Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds
Signup | Forward Marketing Dive Weekender Sept. 11, 2021 | A roundup of this week's most read stories Campaign Monitor BROUGHT TO YOU BY — Campaign Monitor Email templates that get results When
9/10/2021
14 : 34
Sept. 10 - Pepsi reimagines 'Grease' for retro soda flavors | Samsung embeds Charli XCX in fantastical worlds
Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds; Campbell's Chunky emphasizes lunch breaks with ad starring NFL coach; Clif Kid encourages students with AR experience
9/9/2021
14 : 44
Sept. 9 - Burger King keeps it real with celeb orders | Pepsi blends NFL, NYFW in capsule collection
Pepsi blends NFL, New York Fashion Week kickoffs in capsule collection; Walmart teams with Meredith to help drive grocery push; Banana Republic goes back to its roots with new brand identity View
9/8/2021
15 : 14
Sept. 8 - Anheuser-Busch taps new CMO | S4 merges Media.Monks with Cashmere
S4 Capital merges Media.Monks with Cashmere to boost cultural offering; Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'; What do Macy's and the Toys R Us
9/7/2021
15 : 4
Sept. 7 - Gap profiles diverse tastemakers | What do Macy's and Toys R Us offer each other?
What do Macy's and the Toys R Us brand have to offer each other?; Snapchat eyes marketers with social listening tool to track trends; Three ways to create DE&I initiatives that actually work