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3/10/2021
15 : 54
March 10 - PepsiCo disrupts screen time to boost Driftwell | Eggo measures parent stress in mornings
Eggo measures parent stress in mornings with L'Eggometer; Walmart returns to TikTok for beauty-focused shoppable livestream; 'Relevance is key': Why Nordstrom has gone all-in on DTC brands
3/9/2021
16 : 24
March 9 - Unilever bans use of 'normal' in packaging, ads | DoorDash boosts women-owned eateries
DoorDash delivers 'In the Zone' to boost women-owned restaurants; 54% of people don't feel culturally represented in online ads, Facebook finds; Mars enlists Tastemade for DIY Easter videos
3/8/2021
14 : 54
March 8 - CMOs reflect on 1 year under COVID | Avocados From Mexico dips into AI
Avocados From Mexico launches AI-powered website merging entertainment and rewards; Taboola pledges $500K in free ads to women-owned businesses; TED's new audio collective casts podcast ads as
3/6/2021
16 : 14
Weekender: Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
Signup | Forward Marketing Dive Weekender March 6, 2021 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in
3/5/2021
15 : 44
March 5 - Chipotle, E.l.f. tap NTWRK app for makeup drop | Guinness toasts to front-line heroes for St. Patrick's Day
Guinness toasts to front-line heroes in St. Patrick's Day reboot; What Google's rejection of post-cookie identifiers means for advertisers; How Amazon and Walmart's head-to-head competition
3/4/2021
15 : 54
March 4 - What Google's rejection of post-cookie identifiers means | Ikea's digital card game fights chore inequality
Ikea deals out digital card game on Instagram to fight domestic work inequality; French's swaps mayo jars for new MustSwitch sandwich at pop-up; Urban Outfitters tests paid membership program to
3/3/2021
16 : 14
March 3 - Disney debuts ad exchange | IPG plans equity-focused upfront
IPG spotlights Black-owned media with first equity-focused upfront; Roku expands addressable advertising reach with Nielsen deal; 57% of consumers remained loyal to a brand during chaotic 2020, study
3/2/2021
15 : 44
March 2 - Mtn Dew deepens Bob Ross deepfake with influencers | Yum Brands buys AI martech business
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing; Toyota taps interest in cars as 'third space' with Pinterest push for Sienna; Community marketing faces
3/1/2021
16 : 14
March 1 - Lexus leans into sneaker culture | Smirnoff pairs virtual workouts with influencer happy hours
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours; Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming; McDonald's mulls partial sale of AI
2/27/2021
14 : 14
Weekender: Nielsen introduces cookieless system to track online actions
Signup | Forward Marketing Dive Weekender Feb. 27, 2021 | A roundup of this week's most read stories Quad BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and
2/26/2021
15 : 44
Feb. 26 - Heinz tests fans' endurance | M&M's adds Spotify playlists to scannable packs
M&M's revives Messages packs with integrated Spotify playlists; Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots; Ruffles celebrates individuality on social
2/25/2021
15 : 44
Feb. 25 - Pepsi customizes voice-over to balance personalization, reach | Walmart expands shoppable video
Walmart expands shoppable video hub with celebrity cooking shows; El Pollo Loco names Organic digital AOR as chain accelerates digital transformation; Catalina suit alleges Quotient used predatory
2/24/2021
15 : 54
Feb. 24 - Macy's touts new media network | CMOs more prepared to pivot than pre-pandemic
CMOs say companies are more prepared to pivot than before pandemic, study finds; Laughing Cow crowdsources laughter worldwide to lighten mood; Avocados From Mexico brings back 'Taco Tip Off'
2/23/2021
16 : 4
Feb. 23 - Pepsi stimulates senses with soccer stars | Coke taps Tyler, the Creator for musical push
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign; P&G brings coronavirus-killing Microban 24 to UK with integrated campaign; Bacardi extends 'Conga' remix push with first
2/22/2021
16 : 4
Feb. 22 - General Mills CMO talks purpose, e-commerce and data | Chevy debuts on TikTok
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'; Nielsen introduces cookieless system to track online actions; Twitch reaches beyond gaming and connects with viewers, brands;
2/20/2021
14 : 14
Weekender: Will Clubhouse be the next social media platform for marketers?
Signup | Forward Marketing Dive Weekender Feb. 20, 2021 | A roundup of this week's most read stories Bazaarvoice BROUGHT TO YOU BY — Bazaarvoice Virtual Event: World Summit 2021 World-class
2/18/2021
16 : 14
Feb. 18 - Jameson pays people to take PTO | Unified ID leaps ahead in race to replace cookies
Trade Desk hands off Unified ID in key step toward replacing cookies; Miller Genuine Draft shows it has 'nothing-to-hide' with brand refresh; Study: Advertisers favor CTV buys with established
2/17/2021
15 : 54
Feb. 17 - Old Spice's barbershop doubles as content studio | Is Clubhouse the next big app for marketers?
Will Clubhouse be the next social media platform for marketers?; McDonald's escalates chicken sandwich wars with merch drop; CMOs see influence climb in crisis, but action is needed to preserve
2/16/2021
15 : 14
Feb. 16 - Sweetgreen starts in-house agency | How CMOs can preserve crisis-driven gains
CMOs see influence climb in crisis, but action is needed to preserve gains; Brand marketers stick to trust-building strategies forged in 2020's fires, study finds; Did Jeep jump too quickly in
2/13/2021
14 : 14
Weekender: Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital
Signup | Forward Marketing Dive Weekender Feb. 13, 2021 | A roundup of this week's most read stories Terminus BROUGHT TO YOU BY — Terminus A Guide to Getting Started with ABM Whether you need a