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11/30/2023
14 : 4

Decrease LinkedIn ad costs by doing this

55% less CPC by switching objectives ‌ ‌ ‌ Read this tactic on the CXL blog. Decrease LinkedIn ad CPC by switching from click to impression objectives The company: B2B LinkedIn ads agency Tuned Social,
11/29/2023
14 : 4

Paywalls without free options, text-only menus, PMax and standard shopping combined, Google Authenticator

4 tactics to improve sales & signups ‌ ‌ ‌ Fast marketing tactics we've spotted around the web Get inspiration for your next growth experiments. Here are 4 fast marketing tactics we found this
11/28/2023
17 : 34

New course: Strategic Research for Experimentation

Imagine this scenario: You have the hypothesis that the website navigation bar is confusing your users. So you invest time and money in testing. But turns out that most of your customers couldn't
11/28/2023
14 : 4

One hybrid page, two boosted metrics

3x organic clicks and 2x conversions ‌ ‌ ‌ Read this tactic on the CXL blog. Drive both organic traffic and conversions with a hybrid landing page The company: Content marketing agency The Brand
11/24/2023
13 : 34

Don't let someone else get your dream job.

Let's imagine a new position opens up in your company. You apply internally. But they end up giving it to someone else because, "you need more experience." Or maybe… You apply for your
11/23/2023
14 : 4

Scale PPC spend, while also increasing ROAS

By segmenting PMax campaigns ‌ ‌ ‌ Read this tactic on the CXL blog. Scale PPC revenue by segmenting PMax campaigns for best sellers The company: PPC specialist Adriaan Dekker, working for a
11/22/2023
14 : 4

Reddit comments, free gifts, keyword matching, trial unlocks, pattern-interrupting videos

5 tactics to improve signups & leads ‌ ‌ ‌ Fast marketing tactics we've spotted around the web Get inspiration for your next growth experiments. Here are 5 fast marketing tactics we found this
11/21/2023
17 : 4

Share the tactics

Could your colleagues also benefit? ‌ ‌ ‌ Hey there, I hope you are enjoying the Fast Marketing Newsletter by CXL so far, and had a chance to test some of the featured tactics yourself. Could your
11/21/2023
14 : 4

Visual metaphors decrease demo costs by 60%+

Test this for your LinkedIn & Facebook ads ‌ ‌ ‌ Read this tactic on the CXL blog. Decrease cost per demo by using visual metaphors as Facebook & LinkedIn ads The company: Sales engagement
11/17/2023
3 : 14

New course: GA4 audit with Neal Cole

The era when auditors just spotted errors in the data is in the past. Companies today want people who go beyond just checking the setting of the data and add value to the company by giving practical
11/17/2023
3 : 7

Fast marketing tactics | Spotted around the web

5 tactics to improve conversions & ROAS ‌ ‌ ‌ Fast marketing tactics we've spotted around the web Get inspiration for your next growth experiments: here are 5 fast marketing tactics we found
11/17/2023
2 : 54

Improve ecommerce conversions by featuring the product benefits in your image gallery

+14% conversion rate & improved ROAS ‌ ‌ ‌ Read this tactic on the CXL blog. Improve ecommerce conversions by featuring the product benefits in your image gallery The company: Marketing agency
11/14/2023
14 : 4

Repurpose top-performing newsletters to increase welcome flow revenue

+181% revenue per new subscriber ‌ ‌ ‌ Read this tactic on the CXL blog. Repurpose top-performing newsletters to increase welcome flow revenue The company: Email service provider Rejoiner, working for
11/9/2023
14 : 4

Increase the number of posts on your blog page to drive SEO traffic

+23% organic traffic to the blog ‌ ‌ ‌ Read this tactic on the CXL blog. Drive SEO traffic by increasing the number of posts displayed on your blog page The company: SEO and content marketing agency
11/8/2023
14 : 4

Fast Marketing Tactics | Spotted Around the Web

5 tactics to improve conversions & revenue ‌ ‌ ‌ Fast marketing tactics we've spotted around the web Get inspiration for your next growth experiments: here are 5 effective tactics we found this
11/7/2023
14 : 4

Add steps to your lead gen form to increase conversions

+20% CVR ‌ ‌ ‌ Read this tactic on the CXL blog. Increase conversions by adding steps to your lead gen form The company: B2B software company. The goal: Increase the CVR of the lead gen form, without
11/2/2023
14 : 4

Increase conversions with emotional storytelling

+96% increase in conversion rate ‌ ‌ ‌ Read this tactic on the CXL blog. Tactic #23: Increase conversions with emotional storytelling on your website The company: Conversion optimization agency
11/1/2023
14 : 4

Fast Marketing Tactics | Spotted Around the Web

5 tactics to improve conversions & profit ‌ ‌ ‌ Fast marketing tactics we've spotted around the web Get inspiration for your next growth experiments: here are 5 effective tactics we found this
10/31/2023
14 : 4

Increase product trials with a free online tool

+500 qualified trials in 1 year ‌ ‌ ‌ Read this tactic on the CXL blog. Tactic #22: Increase qualified traffic and product trials with a free online tool The company: Convert, an A/B testing SaaS tool.
10/30/2023
14 : 24

Don't let that course slip

Still trying to guess what changes on your website will work? Let's instead implement only what we know is going to work. Our new Introduction to CRO and Experimentation course teaches you a