Messages
10/28/2023
12 : 44
♦️ How a simple focus shift saved T-Mobile (and how to do the same)
In 2010, T-Mobile executives had one question in mind: “How can we salvage the assets before things get even worse?”
10/24/2023
3 : 44
♦️ How strong brands lose their power (and how to avoid it)
In 1954, Philip Morris created one of the most famous characters in advertising history. The Marlboro Man...
10/3/2023
17 : 4
♦️ How to increase your brand's perceived value (without doing anything new)
A few years ago, Ryanair started trolling its own customers on social media. Why?
8/8/2023
16 : 24
♦️ How to increase your chances of winning in business
In 2003, things were going great for Robert Brooks with Hooters restaurant. But success brought a problem...
7/26/2023
2 : 34
♦️ How Ogilvy made Dove great again (and how to do the same)
In 1957, Unilever was about to introduce a soap — Dove. But they had a problem...
7/18/2023
2 : 44
♦️ How to make your business antifragile
OceanGate's Titan had a tragic ending. But Deepsea Challenger succeeded in a much harder mission than Titan's…
6/21/2023
18 : 15
♦️ How to achieve radical product improvements with little cost
“It's easier to make something 10x better than to make it 10% better.” But how?
6/3/2023
14 : 24
♦️ How to make your competition irrelevant
In 2001, Casella Wines decided to enter the highly competitive US market...
5/25/2023
14 : 44
♦️ How to make a lasting impression with your business (even after failures)
In 2018, KFC ran out of chicken in the UK. But they managed to save their image...
4/27/2023
7 : 14
♦️ How to make your business the best in its field
You've probably heard of Ikigai. Well, there is also a business version of it...
4/24/2023
17 : 24
♦️ How to discover the real insights that increase sales
McDonald's marketing team received an objective: Increase milkshake sales. How hard could it be?
4/10/2023
21 : 44
♦️ How expectations become reality (and how to gain from it)
And how stereotypes affect even our own performance...
4/3/2023
0 : 14
♦️ Why Coca-Cola’s “New Coke” failed (and the power of strategic inaction)
In the 80s, Pepsi started its famous ad campaign on TV: The Pepsi Challenge...
3/23/2023
15 : 54
♦️ Vito Corleone’s favorite tool to build influence (and how to use it)
In 1985, Ethiopia was in a humanitarian crisis. Civil war, poverty, famine… But
3/13/2023
15 : 14
♦️ How businesses go from good to great (and how to do the same)
In 2001, Amazon was in trouble. But a Jeff Bezos's meeting with a consultant changed everything...
3/5/2023
22 : 4
♦️ How to think in funnels (and achieve the best possible outcomes)
In 1898, Elias Elmo Lewis created a formula that changed marketing forever...
2/21/2023
12 : 24
♦️ How success stories deceive us (and how to avoid it)
Is it possible to build a $200 million media business with only two people?
2/10/2023
17 : 4
♦️ How to get more out of the same effort, money, and time
And why we have a 40-hour workweek today
1/28/2023
14 : 4
♦️ How to think in reverse (and make better decisions)
In 1907, the nightmare of every banker came true in the US: bank runs.
1/20/2023
4 : 14
♦️ How to become unforgettable
And why Patagonia told to its customers “Don't buy.”