Messages
4/25/2024
16 : 24
♦️ Why your brand needs an enemy to grow faster (and how to choose one)
And how BMW became "The Ultimate Driving Machine"...
4/20/2024
14 : 4
♦️ How to use anchoring to increase your brand’s perceived value
And how a diamond cartel made us buy rings for proposals...
3/29/2024
13 : 14
♦️ How to differentiate your brand by ignoring best practices
And how Steve Jobs changed tech retail forever...
3/6/2024
2 : 24
♦️ How to give customers the right reason to choose you
And why Apple has forbidden words...
12/20/2023
15 : 34
♦️ How brand values actually build a winning brand
How McKinsey became McKinsey, why a bank said they love their clients because of their money, and how to use values to build a winning brand
12/5/2023
18 : 34
♦️ Why simple brands win (and how to become one)
How Five Guys went from 5 locations to 1700+ without advertising, how a brand charges 10x for vitamins, and why simple brands win
11/17/2023
15 : 44
♦️ How to create growth from non-obvious demand
How KitKat became a worldwide brand and how Rolex became Rolex...
11/10/2023
18 : 14
♦️ Why great brands are built in details (and how to nail it)
And how Ritz-Carlton became a luxury icon.
10/28/2023
12 : 44
♦️ How a simple focus shift saved T-Mobile (and how to do the same)
In 2010, T-Mobile executives had one question in mind: “How can we salvage the assets before things get even worse?”
10/24/2023
3 : 44
♦️ How strong brands lose their power (and how to avoid it)
In 1954, Philip Morris created one of the most famous characters in advertising history. The Marlboro Man...
10/3/2023
17 : 4
♦️ How to increase your brand's perceived value (without doing anything new)
A few years ago, Ryanair started trolling its own customers on social media. Why?
8/8/2023
16 : 24
♦️ How to increase your chances of winning in business
In 2003, things were going great for Robert Brooks with Hooters restaurant. But success brought a problem...
7/26/2023
2 : 34
♦️ How Ogilvy made Dove great again (and how to do the same)
In 1957, Unilever was about to introduce a soap — Dove. But they had a problem...
7/18/2023
2 : 44
♦️ How to make your business antifragile
OceanGate's Titan had a tragic ending. But Deepsea Challenger succeeded in a much harder mission than Titan's…
6/21/2023
18 : 15
♦️ How to achieve radical product improvements with little cost
“It's easier to make something 10x better than to make it 10% better.” But how?
6/3/2023
14 : 24
♦️ How to make your competition irrelevant
In 2001, Casella Wines decided to enter the highly competitive US market...
5/25/2023
14 : 44
♦️ How to make a lasting impression with your business (even after failures)
In 2018, KFC ran out of chicken in the UK. But they managed to save their image...
4/27/2023
7 : 14
♦️ How to make your business the best in its field
You've probably heard of Ikigai. Well, there is also a business version of it...
4/24/2023
17 : 24
♦️ How to discover the real insights that increase sales
McDonald's marketing team received an objective: Increase milkshake sales. How hard could it be?
4/10/2023
21 : 44
♦️ How expectations become reality (and how to gain from it)
And how stereotypes affect even our own performance...