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2/6/2023 4:24:30 PM
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
2/7/2023 4:14:30 PM
Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton
Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:
2/8/2023 4:34:27 PM
Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency
Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike's; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis
2/9/2023 4:24:31 PM
Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII
Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand's 'Real Facts' program; Pepsi breaks fourth wall in Super Bowl
2/10/2023 4:24:31 PM
Feb. 10 - Marketer outlook remains a mixed bag | Uber Eats debuts post-checkout ads
Uber Eats readies post-checkout ads for Super Bowl LVII launch; Inside State Farm's Super Bowl LVII mobile strategy; Ad blitz: Tracking every marketing play for Super Bowl LVII; Microsoft,
2/11/2023 6:14:28 PM
Weekender: Old Spice reveals first brand mascot as Super Bowl anticipation heats up
Signup | Forward Marketing Dive Weekender Feb. 11, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data