Hi Reader,

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I'm knee-deep into organizing the Second Brain Summit, which kicks off in only 2 weeks 😱.

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We're bringing together some of the world’s leading experts and thought leaders to nerd out about productivity, notetaking, and personal knowledge management.

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The goal is to provide free value to our audience and lift up the PKM space as a whole...

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But also to draw attention to the upcoming launch of cohort 14 of Building a Second Brain (sneaky).

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So, my question for you is: Does a virtual summit exist in your space?

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If yes, how can you be part of it? Get in touch with the organizers and apply to be a speaker.

If no, could you organize one? It doesn't have to be a week-long thing. A day or two of workshops, interviews, and Q&As could draw a crowd and put you and what you do into the spotlight.

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Let me know if you're interested in me sharing how I organized our summit from start to finish.

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Now, let's dive into this week's newsletter...

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✍️ Marketing & Copywriting

Julia Saxena 🚀🚢 @julia_saxena “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.” – legendary copywriter Eugene Schwartz February 19th 2022 1 Retweets 11 Likes

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​The simple funnel to launch your course 🚀​

Resurfacing this must-read! Successful marketing comes down to understanding your funnel and optimizing every part of it. And if you think you don't have a funnel yet because you're just getting started, you do.

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🤓 Online Courses

Billy Broas 🚢 @BillyBroas If you sell a cohort-based program and do content marketing, instead of asking: "What topics should I post about?" Try asking... "What can I say that will move my reader/viewer/listener one step closer to becoming a customer?" February 26th 2022 1 Retweets 4 Likes

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​Should you offer lifetime access to your cohort-based course?​

If you’re running a CBC, then this question will pop up at some point. But before we can answer that question, we need to understand: Why would someone repeat a live course? I asked Twitter, and here's what I learned.

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​Standing out as a student​

"Being a student in a course is one of the most under-leveraged growth strategies." I couldn't agree more with this article by Marie Poulin. Actively participating in online courses has opened doors for me that I didn't even know existed (and now I'm the Marketing Manager for one of my favorite courses 😃).

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📈 Productivity

Tiago Forte (Cohort 14 starts Apr. 12) @fortelabs “Lazy” is another word for “efficient” February 26th 2022 1 Retweets 44 Likes

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Take care,

Julia

Your Copywriter & Online Course Specialist

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PS: If you're riding the solopreneurship wave but think about scaling your "company of one," then here's a free event you can't miss:

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Two successful course creators share 2-decades worth of pragmatic advice on scaling creator-focused online businesses: Khe Hy from Supercharge Your Productivity and Marie Poulin from Notion Mastery.

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Join them on March 4th at 1:30 pm ET. Click here to sign up.

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PPS: Missed the last newsletter? I wrote about where to find support to grow your course, why you need a Second Brain, and getting the most out of what you have. Read it here.