📂 How The Generalist got 41,000 subscribers...

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Recently the founder of The Generalist, a tech newsletter, wrote about how he got to 41,000 subscribers.

twitter profile avatar
Mario Gabriele 🦊
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@mariogabriele
Today, The Generalist has 41K subscribers and has done $300K in revenue this year. It's a sustainable, growing business. But there's so much I wish I'd known. THREAD: 8 takeaways from 1Y of running a newsletter pic.twitter.com/NqC6Dg7Edk
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September 2nd 2021
34
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495
Likes

There were a few inflections points, namely:

  • Launching on Product Hunt
  • A viral Twitter thread about Red Bull

But for the most part, it's about consistently shipping content and sharing that content across multiple channels.

Check out Mario's note about consistency:

It doesn't matter how many splashes you make or how big those splashes are... you have to give it time.

Here's the full article if you want to dig into it more.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →

Thanks again to our featured sponsors:

  1. Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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