⚡ MC - Framework for Writing Cold Emails

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Framework for writing cold emails

When it’s done right, cold email is one of the highest ROI activities for growing your business. In fact, good cold emails get response rates between 2% and 10%—and even better ones get rates above 40%.


Here's the framework we use to write emails of the latter caliber:

Opening line: Your first sentence must grab attention. Since it also appears as your email’s preview text in the inbox, your goal is to intrigue readers enough to open your email. We recommend personalizing this line so it doesn’t read like the other poorly written cold emails people get in their inboxes.

Context: Why you’re reaching out. For instance, because you noticed that the recipient is using a particular tool and might have a certain pain point. The more specific, the better. This is also a good place for a quick intro.

Value proposition: How you offer value. Don’t be salesy. Focus on describing your product’s benefits rather than its specific features. If true, highlight the fact that your product genuinely solves a problem for your recipient better than an alternative they’re already using.

Wrap-up: One clear call to action. If this is your first email, ask for someone’s interest instead of their time. “Think we might be a good fit?" works better than “Let’s book a call” since replying “yes” is lower friction than immediately booking a call with a stranger.

Note that it’s not enough to just write one email in hopes of reaching your target audience. Write multiple—test different opening lines, value props, etc. Create different versions to experiment with.

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