[Crew Review] These are the Top 150 third-party sellers on Amazon

Numbers and figures

Third-party sellers have become the backbone of Amazon’s ecommerce marketplace business, but where a lot of them come from might surprise you. We tracked down the top 150 third-party sellers on Amazon to show you who’s really eating the lion’s share.

Check out the list here.

Amazon Sues Fake Review Firms

A recent investigation by the consumer watchdog Which? found that 9 out of 10 of the top-rated headphones on Amazon earlier this year had glowing reviews for a range of unrelated products.

Here’s what Amazon is doing about it.

Amazon Top Terms

Today, we’re looking back in time to find out which Amazon top 10 terms had a drastic increase in search from April 24th to May 7th. Let’s find out more about the terms that are making $$$ on Amazon!

It's no surprise to see Amazon shoppers buying last-minute gifts for their moms, including blankets, flowers, and more. However, this week’s Amazon top term taking the slot #1 is “house of cb.” This brand got over 87 million views on TikTok and thanks to some famous faces, users are jumping en masse on these clothes trends.

We’ve seen products related to this keyword earn a drastic increase of 437 more sales in the last few days.

Some brands are using TikTok to reach more customers and further increase their brand awareness. However, it may not be for every brand. Take a look at the ways you can market through the app so you can decide if it’s a good fit for your business or not.

Amazon Stock Loses Its Pandemic Tailwind

CNBC reports that Amazon shares have given up almost all of their gains from the pandemic, with the stock closing at $2,177.18 on Tuesday.

The Everything Store’s stock previously skyrocketed in 2020-2021 during the pandemic, when shoppers flocked to online retail for nearly all product categories during lockdowns. Amazon’s Q1 2022 earnings report revealed that revenue growth for its online retail business was down 3% year-over-year—its slowest growth rate in roughly two decades. However, its advertising and cloud computing (AWS) wings remain solid drivers for growth.

Online marketplaces like Amazon and most third-party marketplace sellers now face growing pressure to maintain sustainable growth as the market cools from the blistering pace of the pandemic, and high inflation rates across the board.

Nearly Half of Sellers Look to Grow Through Social Media

PYMNTS has come out with a survey of over 300 online sellers, revealing that nearly half of marketplace-reliant sellers plan to grow their brand through social media, while two out of three already use social media to promote their products.

Platforms like Facebook, Instagram, and TikTok are playing a more significant role in scaling ecommerce brands, as social media is the most common non-marketplace channel for online businesses.




Byrd Eyes Competition with Amazon in EU

Following news of Shopify acquiring Deliverr to provide FBA-like fulfillment services to sellers on its platform, Byrd has raised $56 million to serve as an alternative to Amazon logistics across the Atlantic.

The Vienna-based company is building a network of operations that revolve around warehousing, software integration for ecommerce sellers in Europe, and fulfillment that could soon rival Amazon Prime’s speed and efficiency. As of writing, it services logistics for ecommerce businesses based in the UK, France, and Germany, among others.

Fulfillment and logistics has become a focal point for ecommerce sellers over the years, especially as many are looking for independent alternatives to diversify outside of Amazon. Earlier this year, Amazon acquired Veeqo, a UK-based company offering inventory management and fulfillment tools for sellers.

Amazon Shuts Down Selz

According to GeekWire, Amazon is shutting down California-based ecommerce startup Selz roughly a year after it acquired the company. The acquisition previously suggested that Amazon was aiming to compete directly with Shopify and support third-party sellers outside of the Amazon.com marketplace.

This comes shortly after Amazon announced Buy with Prime, an invite-only (as of writing) service that extends Amazon Prime benefits to customers shopping outside of Amazon via a checkout button integrated at checkout, which is similarly viewed as putting Amazon in direct competition with Shopify.

 

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