Weekender: Peloton races to revitalize brand with help from star instructors

 
 

Weekender

May​ 14,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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May 13 - Kia takes inspiration from nature sounds | Burger King dishes out glitchy rewards

Friday, May 13, 2022

Burger King goes for gamers with glitchy deals; JC Penney taps new marketing chief; Google adds customizable ads on search and YouTube View online | Signup | Forward Marketing Dive Daily Dive May​ 13,​

May 12 - Oreos double as canvas for LGBT support | Peloton ad spend dips 22% in Q1

Thursday, May 12, 2022

Peloton ad spending plunged as new users wane, analysis finds; How streaming TV platforms upped their games at the NewFronts; Sneaker supremacy: Nike and Adidas battle for brand love View online |

May 11 - Pepsi, Pizza Hut team up on AR soccer game | Netflix ads could hit by end of year

Thursday, May 12, 2022

Netflix is finally open to ads. What's next?; Sneaker supremacy: Nike and Adidas battle for brand love; How streaming TV platforms upped their games at the NewFronts View online | Signup | Forward

May 10 - Nike and Adidas battle for brand love | Doritos hosts virtual 'Stranger Things' concert

Tuesday, May 10, 2022

Doritos hosts virtual concert from the Upside Down for 'Stranger Things'; Female CMOs overtake male ones for the first time, report says; Publicis acquires Profitero to add analytics layer to

May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh

Monday, May 9, 2022

Peloton races to revitalize brand with help from star instructors; Coors Light wants to chill rooftops this summer with novel billboards; Xbox levels up mobile app through stories feature; Campaign

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