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Shopify Dispatch Issue #347 - Discounting competitors, Demand planning

Shopify Dispatch

Issue #347 - May 18th, 2022

Competing with big companies and discounters

Ilana Davis writes about how to deal with competitors flooding the marketplace with deep discounts, without making it a race to the bottom.

Demand Planning for Retailers: How to Prepare for an Influx of New Shoppers

Elise Dopson has a guide to demand planning and forecasting to prevent stockouts and increase customer satisfaction. While targeting retail stores, many of the points apply to online stores too.

Measure your customer loyalty

Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.

My articles this week

When each report should be used in Repeat Customer Insights

What kind of a payback period should paid acquisition target?

Loyalty starts with delivery

Why RFM has no set points that determine a customer's ranking

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #346 - Shopify acquires Deliverr, Shopify Audiences

Thursday, May 12, 2022

Shopify Dispatch Issue #346 - May 11th, 2022 Holy Ship! Shopify to Acquire Deliverr for $2.1B: Building the Future of Global Logistics for Independent Brands Shopify acquired Deliverr and plans to

Shopify Dispatch Issue #345 - Marketing strategies, SEO-time

Wednesday, May 4, 2022

Shopify Dispatch Issue #345 - May 4th, 2022 12 Types of Marketing: A Guide to Different Marketing Strategies Shopify's created a list of broad marketing strategies. You'll want to master at

Shopify Dispatch Issue #344 - Download your original images from Shopify

Wednesday, April 27, 2022

Shopify Dispatch Issue #344 - April 27th, 2022 Original Image Download A minor update from Shopify but still useful. You can now download the original, full-resolution images you uploaded to Shopify in

Shopify Dispatch Issue #343 - Upgrading to Online Store 2.0 themes worth it?

Wednesday, April 20, 2022

Shopify Dispatch Issue #343 - April 20th, 2022 Is now a good time to upgrade to a Shopify 2.0 theme? Ilana Davis covers what's different in Online Store 2.0 themes and if it's worth upgrading

Shopify Dispatch Issue #341 - More organic traffic, Predicting customer spending

Wednesday, April 6, 2022

Shopify Dispatch Issue #341 - April 6th, 2022 Full video: More organic traffic without fighting for rankings - A Shopify Meetup Ilana Davis shares her presentation about growing organic traffic with

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