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Shopify Dispatch Issue #348 - Customer and Merchandise development, Ecommerce conversion rates

Shopify Dispatch

Issue #348 - May 25th, 2022

Player Development

Kevin Hillstrom relates pickleball training to customer and merchandise development.

Much of ecommerce is learning how to do things just a little bit better, over and over again. It's not rocket surgery, but does take lots of effort and time.

Ecommerce Conversion Rate: A Definitive Guide

Shopify's written a guide to conversion rates which lays out the fundamentals of measuring, benchmarking, and reviewing how your store converts.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

For more repeat customers, focus on getting second orders

Getting Average Order Value completely wrong

Last chance customer service

Monitor your Shopify store's key metrics to know when to air them out

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Key phrases

Last chance customer service longterm retention cycles average order value Repeat Customer Insights Eric Davis View Ecommerce Conversion Rate Daily Shopify tips

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Shopify Dispatch Issue #347 - Discounting competitors, Demand planning

Wednesday, May 18, 2022

Shopify Dispatch Issue #347 - May 18th, 2022 Competing with big companies and discounters Ilana Davis writes about how to deal with competitors flooding the marketplace with deep discounts, without

Shopify Dispatch Issue #346 - Shopify acquires Deliverr, Shopify Audiences

Thursday, May 12, 2022

Shopify Dispatch Issue #346 - May 11th, 2022 Holy Ship! Shopify to Acquire Deliverr for $2.1B: Building the Future of Global Logistics for Independent Brands Shopify acquired Deliverr and plans to

Shopify Dispatch Issue #345 - Marketing strategies, SEO-time

Wednesday, May 4, 2022

Shopify Dispatch Issue #345 - May 4th, 2022 12 Types of Marketing: A Guide to Different Marketing Strategies Shopify's created a list of broad marketing strategies. You'll want to master at

Shopify Dispatch Issue #344 - Download your original images from Shopify

Wednesday, April 27, 2022

Shopify Dispatch Issue #344 - April 27th, 2022 Original Image Download A minor update from Shopify but still useful. You can now download the original, full-resolution images you uploaded to Shopify in

Shopify Dispatch Issue #343 - Upgrading to Online Store 2.0 themes worth it?

Wednesday, April 20, 2022

Shopify Dispatch Issue #343 - April 20th, 2022 Is now a good time to upgrade to a Shopify 2.0 theme? Ilana Davis covers what's different in Online Store 2.0 themes and if it's worth upgrading

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