hi, there.

If you've been with us for a while, we've walked through some of the top social media channels and how you can use them for your marketing.

Today, let's circle back to your overall social media strategy and talk brand identity.

Let's go.

start with a competitive analysis

Obviously, you don't want to do exactly what your competitors are doing.

But, knowing your top competitors and what they're doing on social media can help you build your own successful strategy.

What content resonates with their audience? You might have luck following a similar format.

For example, maybe you determine that cycling through product photos, user-generated content, and infographics is a good strategy to stick to on your social media.

keep it on brand

The best social media accounts all have something in common: they feel authentic to that brand.

You know it's a certain brand's post by the look, feel, and voice.

What this means for your social media is to stick to branded colors, subject matters, and tone of voice.

Is your brand light and airy? Or dark and mysterious? Or wicked sarcastic?

Whatever your brand's identity is, stick to it to create an authentic experience for your followers.

​👉 Check out this article by SproutSocial to learn more about social media branding.​

🚨 Stay tuned next week to learn more about what's trending in social media marketing!

​

Stay fresh,
Robert

​P.S. Short-form video rocks! One study found that 93% of brands surveyed got a new customer because of a social media video and another company says that over half of video viewers will watch to the end if it’s under a minute long.​

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