howdy.

You can't talk about social media and the influence it holds over us without mentioning TikTok.

This short-form video platform shot up in popularity during the early days of the pandemic while much of the world was locked down in their homes.

It's easy to dismiss TikTok as a trend without a solid foundation to stand on -- but it's proven itself to be a highly influential platform with consumers.

Let's take a look at some brands that are crushing it on TikTok and some important stats to know.
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brands who are killing it 🔪

• ​Fortnite - amassed 2.6 million followers in their first 16 posts
  • by using their recognizable characters, followers can enjoy their favorite Fortnite characters taking part in native TikTok trends
• ​Duolingo - brought their character to life by being relatable and funny with a distinct personality
• ​Adult Swim - peak example of user-generated content to start a trend​

stats to know 👊

• viewers who engage (share, like, or comment) on a brand’s video are 150% more likely to purchase their product or service
• 350% of engagers are more likely to visit the brand’s physical store and 40% are more likely to visit the brand’s website
• As of January 2022, TikTok had 1 billion monthly active users

🚨 Stay tuned next week as we dissect a viral TikTok post and how to turn your home into a film studio!

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Stay fresh,
Robert

​P.S. Mark Cuban recently said TikTok is "the future of sports media." Check out the article💥​

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