hi.

The past few weeks we've looked at how you can post on Twitter as part of your social media marketing strategy.

Today, let's take a look at collaborating with micro-influencers on the platform to boost your audience and authority.

🤔 But, first, what the heck is a micro-influencer?

Twitter micro-influencers

The term "influencer" is commonplace in today's language.

Think Kim Kardashian 🍑

People with a massive, active audience that looks to them for hot products and services relating to their area of "expertise."

Influencers promote these brands by posting about them on their social media (and being paid handsomely 💰 for it).

Micro-influencers are essentially the same, but with a smaller, yet highly engaged, audience.

Micro-influencers are well-known in their specific community, but not really to the mainstream public.

Why you should consider using micro-influencers

Micro-influencers have an established audience who trusts them for their honest reviews and opinions.

It can be valuable to tap into this network.

In fact, as many as 49% of people on Twitter rely on recommendations from influencers on Twitter.

💵 Additionally, nearly 40% of people on Twitter say they’ve made a purchase as a direct result of a Tweet from an influencer.

🦄 Where can you find these influencers?

• search hashtags commonly used in your industry
• connect with your followers to see if there's an influencer already following you who might be willing to showcase your product
• find top bloggers in your industry who you can connect with on social media

​To learn more about using Twitter for business, click this link.​

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Stay fresh,
Robert

P.S. Twitter is reportedly working on a vibe check feature 😎​

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