'sup.

If you've ever used Twitter, you know that it can kind of be like walking into a noisy party and being overwhelmed by all the sights and sounds.

How can you stand out in the crowd?

Let's dissect what makes a winning Tweet so you can curate valuable content on your feed for your audience.

Rock on 🤘

Find your voice 🗣

Twitter is a conversational place.

Your voice on the platform should be original, human, and have personality that resonates with your audience.

Be real and authentic and connect with your followers by genuinely interacting with them.

Know when to post 🕐

Timing is everything.

Learn when your followers are most active and schedule your tweets for those optimal times.

You can learn about when your followers are most active on Twitter through analytics via the platform or through a social media automation tool like HootSuite, Buzzsumo, SocialPilot or others.

Obviously, scheduling posts should be reserved for more evergreen content.

Posting about a timely topic when it's convenient for you is just fine, just make sure to consistently schedule other posts at the optimal time.

Get visual 📸

When you only have 280 characters to work with, it can be helpful to utilize visuals in your tweets.

Images, video, or infographics and charts are great ways to add to your posts and boost engagement.

👉 Tip: Optimize videos for mobile, since Twitter reports that 93% of video viewers are watching on a handheld device.

Stay tuned next week for more Twitter tips!

Stay fresh,
Robert

P.S. The first #hashtag used on Twitter was by user @chrismessina in August 2007. Check out more interesting Twitter stats.​

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