Hi Reader,

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Launching, running, and scaling an online course involves a ton of moving pieces.

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And unless you're willing to work an unhealthy amount of hours every day, you eventually need help.

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But what support should you bring on board? How do you find the right person? And how do effectively hand the work over?

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These are the questions I'm going to discuss with course marketing expert Billy Broas next week.

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Join our Twitter space on Wednesday at 1:30 pm ET (view in your timezone).

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​Click here to set a reminder​

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(We'll also take questions from the audience, of course.)

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Now, here's what I have for you this week. Let's dive in...

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✍️ Marketing & Copywriting

Billy Broas @BillyBroas The Expert's Paradox: The better an expert gets at what they do, the worse they get at selling what they do. May 27th 2022 0 Retweets 8 Likes

It's the curse of knowledge at work! It becomes harder and harder to break it down into simple terms needed for the beginner.

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​Landing Page vs. Sales Page: What’s the difference and when do you need which page?​

Landing Page? Sales Page? I’ve seen these terms used interchangeably countless times. But they’re not the same thing! Let's clear up what the differences are and what they have in common.

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Btw, if you want to see examples of great sales and landing pages for online courses, check out my swipe file.

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🤓 Online Courses

Robert Gillespie 🚢 @IAmRobGee I recently researched how many different digital product and service ideas were available to buy... I gave up at 136! No wonder first-time digital entrepreneurs get overwhelmed. So here's my top 14 digital product and service ideas to help take you from £0 to £1 in revenue 👇 pic.twitter.com/orOff0mYtf May 27th 2022 0 Retweets 14 Likes

An online course is only one option to monetize your knowledge. Great compilation of different avenues to $$$.

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​How Should You Price Your Course? 4 Different Pricing Models With Examples​

Pricing is the one thing course creators are most insecure about. “Am I charging too little or too much? And how should I structure pricing?” Let’s see what other successful course creators are doing. Here are 4 different pricing models for different scenarios.

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📈 Productivity

Benjamin ⛰ Joy Protocol @JoyProtocol If you want to get your life figured out start by learning to keep promises you make to yourself. May 27th 2022 14 Retweets 80 Likes

How would your life be different if you kept all the promises you made to yourself?

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​My Tool Stack: What I Use Daily to Get Sh*t Done​

Just published a list of my favorite tools that I use to...

• Write (almost) daily essays and Twitter threads (190 so far and counting)
• Crush it as a Marketing Manager for Forte Labs
• Grow Course Creator Lab into the go-to resource for aspiring and advanced course creator
• Stay sane and healthy while doing the above (very important)

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Julia

Your Copywriter & Online Course Specialist

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P.S.: I've completed 1000 days of intermittent fasting last week 🥳

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I captured 8 lessons I've learned along the way about getting started, managing hunger, and the psychology of eating.

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Here's the thread:

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Julia Saxena 🚀🚢 @julia_saxena I've completed 1000 days of intermittent fasting (mostly 16:8). It has become one of my keystone habits for staying healthy and fit. 8 lessons on how to get started, managing hunger, and the psychology of eating 👇 pic.twitter.com/oOKmkJ8Byr May 21st 2022 1 Retweets 11 Likes

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P.P.S.: Missed the last newsletter? I wrote about experimenting with Inbox Zero, the 80% rule for improving your marketing, and how to create your transformation statement. Read it here.