In ad tech, disintermediation is heating up

The disintermediation inherent in the world of ad tech has historically been inferred but not explicitly stated. Until recently, that is. Read more here.

Additional coverage:

• Sheryl Sandberg's exit as COO from Meta bookends a controversial yet lucrative, chapter in the Facebook story.
• Here’s what Forbes' decision to terminate its SPAC plans signals in the media investment market.
• In this week's Digiday+ Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month.
• Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship.
• Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday+ research. Also, here are five unanswered questions about what that new ad offering could look like.