‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
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How advertisers are responding to streaming habit shifts
Thursday, May 26, 2022
The rise of connected TV and streaming platforms have caused many to cancel cable subscriptions, with even more planning to do so within the next few years. To understand consumer preferences around
'This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators
Thursday, May 26, 2022
As the creator economy continues to explode, Pinterest's Zeny Shifferaw works to ensure there's a seat at the table for marginalized communities. May 26, 2022 As the creator economy continues
Report: The state of CTV measurement, media and creative
Wednesday, May 25, 2022
Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry's shift toward more privacy-forward targeting. To
The Rundown: Google's Marketing Live announcements signal strategic priorities
Wednesday, May 25, 2022
Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. May 25, 2022 Google is banking on new shopping formats to woo over marketers. It
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Tuesday, May 24, 2022
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost
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