Virtual event: How retailers are leveraging shifting shopper behaviors

In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through marketing. However, when and where they do so has changed dramatically. 

Join Gillian MacPherson, vice president of product at Epsilon, and Sachin Shroff, vice president of CRM, loyalty and marketing technology at Michaels on June 14 at 2 p.m. EDT as they discuss brand new research from Epsilon that shows how consumers are rethinking shopping today and what’s in store for the future. Register to learn about:

• Why consumers decide to go in-store versus shop online
• Which buying channel had the most growth in the pandemic and how the others are faring
• How recent trends in shopping behavior vary by age and income

Sponsored by Epsilon.