hola.

We are nearing the halfway mark of 2022, so why not revisit some social media trends?

Livestream shopping, audio content, and the creator economy are some of the trends brands are utilizing in social media marketing.

Let's explore 🔎

social commerce is on the rise

Social commerce is defined as buying and selling products are services directly through a social media platform.

According to research by The Harris Poll, 73% of businesses already participate in social commerce, and 79% expect to do so in the next three years.

The same research shows that 80% of surveyed consumers are more likely to buy on social because of brand familiarity.

If this isn't evidence for a solid social media strategy, I don't know what is 🤷‍♂️

Livestream shopping has become a popular trend, offering consumers a personalized shopping experience while in the comfort of their own home.

creators are the new influencers

YouTube, Snapchat, Instagram and TikTok all invested in their own versions of a creator fund -- providing cash to people who create content on their platforms.

💰 Creators that utilize social media contribute to the expect $13.8 billion influencer industry.

And you don't need a massive following to have an impact.

Micro-influencers with less than 15k followers are benchmarked to have higher engagement rates on Instagram, YouTube, and TikTok, giving smaller brands an opportunity to grow their presence.

audio content social strategy 🎤

Remember Clubhouse? The audio-focused social platform that was a flash in the pan.

It largely fell out of popularity, but the idea was incorporated into other social platforms.

Facebook created Rooms, podcasts, and Soundbites. While Twitter created Twitter Spaces.

An audio content strategy isn't for every brand, but it can be a useful tool for those that want to utilize it.

​To read about more social media trends of 2022, check out this article by SproutSocial.​

🚨 Next week we'll focus on audience and why engagement is an important factor in social media marketing.

​

Stay fresh,
Robert

P.S. AR and VR are other social media trends picking up speed, allowing consumers to visually try products before they purchase.

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