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2 June, 2022

Litmus Live

Save the Date for Litmus Live

I am excite. Why? Litmus Live is back for 2022!! Litmus Live (or previously TEDC) was my first foray into email marketing conferences. And even though I now work AT Litmus, I still get excited about the event.

Let me break Litmus Live down for you. It’s our annual event on all things email. Two days chock full of sessions for email developers, designers, and marketers. Plus, networking opportunities so you can meet like-minded email geeks.

Where? Virtual! No travel required.

When? October 25th-26th.

And the best bit? This year, we’ll be offering free tickets! Yep, you can attend at absolutely no cost.

Get your ticket on June 15th. Make sure you’ve subscribed to our Virtual & Live Events list to get an email when tickets go on sale.

Jaina Mistry
Senior Email Marketing Manager, Litmus

Pop Quiz:
What’s the most popular type of email that marketers send?

Product
Welcome
Newsletter

Scroll to the bottom for the answer.

Interactive email. We dig them at Litmus. They add a touch of surprise and delight and offer a unique user experience. Learn how to get started and see real life examples.
Just like you, we turn to our own inboxes for email inspiration. See what emails sparked joy in our inboxes, last month.
Speaking of inspiration, have you downloaded our latest guide on Email Design and Marketing Trends? It’ll help you keep your email program fresh!
We know customers are the of business. Yet many organizations focus on prospects more than customers. Shift your mindset with customer-centric marketing.

From my reading list, to yours

D2C marketer? Join us at The Lead Innovation Summit on July 12th-13th in Brooklyn!
To say I’m a bit paranoid about our email deliverability is… apt. Particularly spam complaints. They’re bound to happen, but when should you start to worry?
Long or short? All caps or not? What about punctuation? Klaviyo answers your subject line questions.
Need another podcast to add to your list? Of course you do! Humans of Email. Start listening now. Thank me later.
Carin Slater—the brilliant human who develops all of Litmus’ emails—has started her own newsletter! Subscribe to take a peek inside her email mind. [Ahhh! I'm blushing! - Carin]

All I can say is

@emailfromnaomi on twitter: Me, taking on zero party data collection within email marketing itself because data takes too long to sync into our ESP. Gru with a presentation meme: 1. Data is taking too long 2. We'll use click retargeting 3. To collect zero party data within the email 4. Everyone will click, right?

Hi! Hello! Greetings! Jaina here, your host of this week’s Litmus Weekly

Living and breathing email marketing for over 15 years. I lead the email team here at Litmus!

I’m pretty vocal about my love of Agile marketing. It’s not just about getting more stuff done but shifting your mindset. But how do YOU feel about it? Be honest, I want to know! Let me know here or just hit reply.

The answer is C. Newsletters are the most popular email marketers send. It’s one of the trends you can learn more about in our latest guide.

You’re receiving this email because you signed up for Litmus Weekly. If you’d prefer not to receive emails, you can update your preferences.

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Something to look forward to 🤔, how to use interactive emails, our fave emails, and more

Save the Date for Litmus Live

From my reading list, to yours

All I can say is

Hi! Hello! Greetings! Jaina here, your host of this week’s Litmus Weekly

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