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Key questions Meta's ads team must answer as it enters a new era

Monday, June 6, 2022

The exit of COO Sheryl Sandberg underlines questions over brands' role in the metaverse — and exactly how it will be measured. June 06, 2022 The exit of Meta's chief operating officer Sheryl

Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

Saturday, June 4, 2022

Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. June 03, 2022 Havas Media Group

In ad tech, disintermediation is heating up

Thursday, June 2, 2022

The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad

Tactical guide to capturing cookieless opportunities now

Wednesday, June 1, 2022

When Google extended its deadline for third-party cookie deprecation to 2023, some marketers took the extension as an invitation to continue with business as usual, while others opted to use the time

'A shift we're participating in': Reflections on the quarter with PubMatic CEO Rajeev Goel

Wednesday, June 1, 2022

Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. June 01, 2022 Anticipation is growing among media buyers and advertisers as they await the details of Netflix's

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♦️ How saying no to (some) customers increases your chances of winning big

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Friday, January 10, 2025

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Friday, January 10, 2025

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