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Key questions Meta's ads team must answer as it enters a new era

Monday, June 6, 2022

The exit of COO Sheryl Sandberg underlines questions over brands' role in the metaverse — and exactly how it will be measured. June 06, 2022 The exit of Meta's chief operating officer Sheryl

Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

Saturday, June 4, 2022

Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. June 03, 2022 Havas Media Group

In ad tech, disintermediation is heating up

Thursday, June 2, 2022

The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad

Tactical guide to capturing cookieless opportunities now

Wednesday, June 1, 2022

When Google extended its deadline for third-party cookie deprecation to 2023, some marketers took the extension as an invitation to continue with business as usual, while others opted to use the time

'A shift we're participating in': Reflections on the quarter with PubMatic CEO Rajeev Goel

Wednesday, June 1, 2022

Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. June 01, 2022 Anticipation is growing among media buyers and advertisers as they await the details of Netflix's

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Recruiting Brainfood - Issue 397

Sunday, May 19, 2024

ChatGPT4o, Practical Guide to Skill Based Hiring, crisis in employee well being & engagement and a very good experiment on AI bias in LLM's. All this and more sensations from the world of

CTR +40%. Blondes vs Brunettes vs Gingers :)

Sunday, May 19, 2024

Today's hack Ads with images of Gingers get 40% higher CTR than of brunettes Matthew Woodward ran a funny experiment through Facebook ads. He set 3 advertising campaigns. Everything was identical

Mindsnack Ep. 1 - Gratitude

Sunday, May 19, 2024

Why practicing gratitude is important ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3.1 million visitors/mo from a simple tool

Saturday, May 18, 2024

...and it survived every Google update! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Update: AI Explored podcast With Michael Stelzner

Saturday, May 18, 2024

Hey, Reader! We've got some exciting news. Not only did we launch the AI Explored podcast on Apple Podcasts, Spotify, YouTube Music, and Amazon Music—we did even one better. I realize so many of

'Can You Stay Curious a Little Bit Longer?'

Saturday, May 18, 2024

We spoke to best-selling author Michael Bungay Stanier about why it's so critical to take risks, the "fierce love" element of coaching, and resisting the temptation to give advice. ‌ ‌ ‌

The Catch-22 in Hiring Today

Saturday, May 18, 2024

There shouldn't be, but there is To view this email as a web page, click here saastr daily newsletter The Catch-22 in Hiring Today By Jason Lemkin Friday, May 17, 2024 | Growth So there's a

Don't Overlook Creatives: Success with TikTok ads

Saturday, May 18, 2024

Discover the Psychology Behind Effective Ads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Valuations can be deceiving

Saturday, May 18, 2024

Also: Ranking the top VC investors of Q1; Our analysts' key takeaways from a number of recent conferences; Don't miss our tech talk on gaming! Read online | Don't want to receive these

How will foreign policy fare after the world's biggest election?

Saturday, May 18, 2024

Multiple diplomatic challenges await the new government that takes charge in New Delhi in June ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏